Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.
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Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems
University of California, Davis
Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing
Skills you'll gain: Data Storytelling, Marketing Channel, Digital Marketing, E-Commerce, Performance Measurement, Data-Driven Decision-Making, Marketing, Marketing Strategies, Digital Advertising, Marketing Analytics, Customer Analysis, Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Target Audience
In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.
Interested in digital marketing? Find out more about what digital marketing is and popular digital marketing certifications.
Interested in marketing analytics? Read about typical marketing analyst roles and responsibilities, and explore the basics of marketing analysis.
Interested in content creation? Dive into a content creator's daily work and the importance of content strategy.
Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.
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![[Featured Image] A marketer works on a laptop in the office.](https://images.ctfassets.net/wp1lcwdav1p1/gAFyM7v7OoFnwdhztJvNf/653c0acc518660c4f572863a11aed22f/iStock-693683702.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing analyst gives a presentation to their business team on their findings](https://images.ctfassets.net/wp1lcwdav1p1/3nYafJWYZloOJd4j3niM8V/37f40b8d4a0484cdbe041eb12ac06c33/Business-professionals-discussing-over-a-graph-1127726411_8477x5651.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Social media marketer reviews post performance for a client.](https://images.ctfassets.net/wp1lcwdav1p1/1bmF3HA6Ai9j76zG8e5CXd/3f1efa8a9bafb43ee64cdb6098c49f01/GettyImages-909590788.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A social media manager sits at a desk with a desktop computer.](https://images.ctfassets.net/wp1lcwdav1p1/7bBXJtVa5BGvWHz5xMdKyT/326829369d99322ec64c254950009b3d/iStock-869623344.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
