Cybersecurity is a crucial, rapidly growing industry that involves data protection, digital security systems' fortification, and the effectiveness of alerts about threats to the exclusivity, availability, or possible corruption of information.

Marketing roles within cybersecurity could be an excellent option for you to start or continue a career. Marketers play an important role in the perception of cybersecurity methodology and performance because they manage communication around activities performed by cybersecurity divisions within companies and agencies that provide cybersecurity services. Since 77 percent of Americans doubt the willingness of social media companies and their leaders to “publicly admit mistakes and take responsibility when they misuse or compromise users’ personal data,” for example, you have an opportunity to pursue a cybersecurity marketing career to convince US citizens otherwise [1].

Discover the role of marketing in cybersecurity, potential jobs within this field, the skill set you’ll need, and the education you’ll want to acquire.

Why pursue cybersecurity marketing jobs?

Information security is a burgeoning industry, and working in marketing within this field might be a promising career choice for you because the industry is estimated to grow 32 percent from 2022 to 2032 [2]. Security threats to information are growing, and the cybersecurity market is expanding as companies level up their investments in cybersecurity.

As a cybersecurity marketer, you will most likely create and manage content, media outreach, and other marketing activities, such as email marketing or event marketing related to the cybersecurity industry. A growing industry presents plenty of opportunities and challenges for organizations to inform their audiences about developments.

What do marketers do for cybersecurity businesses?

As a marketer, you aim to increase sales for cybersecurity businesses through campaigns that improve metrics such as email signups, brand recognition, and media coverage. Since the COVID-19 pandemic, digital marketing in cybersecurity has become particularly important, with marketers focusing on creating online content and shifting events from in-person to online.

5 cybersecurity marketing jobs

Marketing specialist

Average annual US salary (Glassdoor): $62,346 [3]

Marketing specialists work to create marketing materials such as newsletters, brochures, and email content. In this role, you'll follow best practices to distribute information about your company and increase brand awareness. Additionally, you might manage social media accounts and generate sales leads. Some of the top employers in information technology marketing include Meta, Google, and NVIDIA.

Marketing coordinator

Average annual US salary (Glassdoor): $52,874 [4]

Marketing coordinators assist a company's marketing department by coordinating marketing activities such as events, email outreach, and campaign development. Because this is an entry-level role, pursuing it can be a good strategy for getting your start in this industry. Some of the highest-paying information technology companies hiring for marketing coordinator positions include Microsoft, Meta, and Google.

Marketing manager

Average annual US salary (Glassdoor): $82,780 [5]

As a marketing manager, you will develop and carry out a marketing plan, including campaigns related to brand awareness, market research, and communication using channels such as email, social media, or advertising. Furthermore, you might work with executives to plan a budget while formulating pricing strategies for various products and services. Marketing managers typically hold a bachelor’s degree in business, marketing, or communications. Top-paying employers for marketing managers include Apple, NVIDIA, and Google.

Marketing copywriter

Average annual US salary (Glassdoor): $59,109 [6]

A marketing copywriter creates and edits copy for various marketing materials, including website copy, brochures, blog content, and email copy. Essentially, a marketing copywriter would use persuasive writing to create attention-grabbing headlines and content to help sell products and services. Copywriters also incorporate a brand’s desired voice into all messages distributed by the brand. Highly rated companies for which you might write cybersecurity marketing copy include TechTarget, Western Digital, and First Orion.

SEO analyst

Average annual US salary (Glassdoor): $68,265 [7]

Search engine optimization (SEO) analysts aim to maximize audience reach for a company by developing strategies to capitalize on opportunities for better search engine performance. In this role, you would record, research, and analyze an organization’s data to discover how to generate more online traffic for its website and social media accounts. Additionally, your job might entail researching keywords, reporting search trends, and sharing ideas about creating effective SEO content with other creative teams. Top-paying information technology companies that hire SEO analysts include Internet Brands, Hive Digital, and Rocket Clicks.

Essential skills for jobs in marketing cybersecurity

Skills related to technical aspects of the job, such as tasks and competency with programs or applications, and important workplace skills, such as communication between team members, are crucial for a career in cybersecurity marketing.

Workplace skills

The following workplace skills are important for a career in cybersecurity marketing:

• Teamwork: Teamwork brings everyone’s input to the fore and promotes creativity, fresh ideas, and diverse perspectives. An emphasis on teamwork will help you work with others to develop winning marketing strategies.

• Interpersonal skills: People skills, such as getting along well with others and an interest in learning from coworkers who share insight into their experiences, are key to operating well within an organization in a cybersecurity marketing role.

• Project management: Marketing includes projects of varying scope and time commitment. Your ability to track projects, plan their completion and see them through to completion before deadlines are key to your success.

• Problem-solving: Problems arise in any industry, and a willingness and knack for solving them will take you far in a marketing career. If a campaign is not working, a marketer must take a creative approach to developing successful messages and strategies.

• Attention to detail: Spelling and grammar are very important when developing marketing copy for any use. Marketers need to pay high attention to detail to spot and fix any mistakes. Correct spelling and grammar establish credibility for organizations.

Technical skills

The following technical skills are important for working in cybersecurity marketing:

• Writing: Writing skills are important in marketing because you must be able to explain key concepts, such as product features, or expound on topics important to the brand. Excellent writing skills establish credibility and show your company’s authority within its industry.

• Data analysis: Marketing is all about measuring progress and performance. You want to be able to use metrics reports to tell a story about how and why your marketing activities produced the desired result. You can increase customer satisfaction by using analytics to gauge your marketing strategies while earning higher profits.

• Research: Research, such as market or competitor research, is important in marketing. Your brand must vet the industry around it and the activities of competitors to better inform its marketing strategies.

• Working with AI tools: AI tools are becoming much more prevalent within business operations. Knowledge of how to use these tools to automate tasks, save time and resources, and generate ideas for content will boost the organization.

• Measure progress: Marketing aims to fulfill organizational goals, whether that’s increasing social media following, sales, or e-commerce conversions. As a marketer, you want to be able to demonstrate measurable results from your marketing efforts.

How to launch your marketing career in cybersecurity

You can start working toward a cybersecurity marketing career with education, work experience, and other qualifications such as membership with professional organizations or certifications. Here are the most common ways to start a cybersecurity marketing career.

Education

A bachelor’s degree is considered standard for marketing positions, and marketing managers typically hold one in either marketing or communications. Some employers may prefer candidates with a master’s degree. Internships can provide experience that improves your qualifications for a marketing position.

Experience

Experiences such as internships or job shadowing opportunities can be an excellent way to start a marketing career. They can also help you build a network of contacts that might lead to a job. You can gain valuable skills through any opportunity to work in the industry, and freelance work can also be an introduction to a marketing role.

Experience in similar positions, such as public relations, sales, or market research, can also help you get closer to a cybersecurity marketing position.

Marketing associations

Marketing associations provide opportunities to network with other professionals, learn more about the marketing profession, and become more knowledgeable about marketing within your industry of choice. Top marketing associations, in general, include the American Marketing Association (AMA) and the American Advertising Federation (AAF).

The International Association of Privacy Professionals (IAPP) could be an excellent professional association for you to join, as it brings together data management professionals, including those directly involved with cybersecurity.

Certifications

Marketing

Several marketing certifications can show your competency with important programs marketers use daily. Certifications with Google Analytics, Google Ads, Hootsuite Social Marketing, or Meta Blueprint Marketing can improve your resume.

Read more about marketing certifications:

• Google Analytics Certification: Benefits and How to Get It

• 7 Industry-Recognized Social Media Marketing Certifications + How to Get One

Cybersecurity

Pertaining to specialization in cybersecurity marketing, you can earn certifications that affirm your ability to understand the various aspects of the privacy industry while also learning in-depth technology concepts that can prepare you for a career and increase your hireability. Some of the most popular cybersecurity certifications include Certified Information Security Systems Professional (CISSP). This certification shows an ability to design and manage cybersecurity systems, and CompTIA Security+, an entry-level certification that supports basic cybersecurity skills. 

Additionally, you might consider Certified in Risk and Information Systems Control (CRISC) certification because it delves into how to properly manage risk in regard to data. Another helpful certification is Certified Information Privacy Professional (CIPP), which explains the federal laws and regulations surrounding data.

Read more about cybersecurity certifications:

• How to Get a Certified Information Systems Security Professionals (CISSP)

• What Is the CompTIA Security+ (Plus) Certification? 2024 Guide

• A Guide to ISACA’s CRISC Certification

• 10 Popular Cybersecurity Certifications [2024 Updated]

Getting started with Coursera

You can learn about cybersecurity marketing by taking Howard University’s Introduction to Information Systems for Business Specialization on Coursera. This three-course series covers key concepts in information technology and cloud computing, lessons on the value of cloud technology for use by companies, and an opportunity to analyze the role of design thinking in business transformation.

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Introduction to Information Systems for Business

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