Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Innovation, Research, Dashboard, Microsoft Excel, Interpersonal Communications, Market Research, Data Analysis, Forecasting
Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Innovation, Research, Dashboard, Microsoft Excel, Interpersonal Communications, Market Research, Data Analysis, Forecasting
Recommended credentials
Marketing Analytics Foundation
Course 1 of 8
Introduction to Data Analytics
Course 2 of 8
Data Analysis with Spreadsheets and SQL
Course 3 of 8
Python Data Analytics
Course 4 of 8
Statistics Foundations
Course 5 of 8
Data Analytics Methods for Marketing
Course 6 of 8
Marketing Analytics with Meta
Course 7 of 8
Meta Marketing Science Certification Exam
Course 8 of 8
Customer Understanding and Digital Marketing Channels
Course 1 of 4
Measurement and Analysis
Course 2 of 4
Campaign Performance Reporting, Visualization, & Improvement
Course 3 of 4
Advanced Tools for Digital Marketing Analytics
Course 4 of 4
A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions.
description:A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions.
If you like: analyzing data to find insights, creating reports and visualizations, working with spreadsheets and databases.
This role has a £39,896 median salary ¹.
This role has approximately 17,138 jobs available ¹.
A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies.
description:A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies.
If you like: analyzing complex datasets, developing machine learning models, solving statistical problems.
This role has a £54,893 median salary ¹.
This role has approximately 9,093 jobs available ¹.
A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
description:A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
If you like: interpreting data to support decision-making, creating dashboards and reports, identifying business trends.
This role has a £54,893 median salary ¹.
This role has approximately 8,309 jobs available ¹.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (5/1/2024 - 5/1/2025)