Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Innovation, Research, Microsoft Excel, Dashboard, Interpersonal Communications, Tableau Software, Analytical Skills, Forecasting
Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Innovation, Research, Microsoft Excel, Dashboard, Interpersonal Communications, Tableau Software, Analytical Skills, Forecasting
Recommended credentials
Marketing Analytics Foundation
Course 1 of 8
Introduction to Data Analytics
Course 2 of 8
Data Analysis with Spreadsheets and SQL
Course 3 of 8
Python Data Analytics
Course 4 of 8
Statistics Foundations
Course 5 of 8
Data Analytics Methods for Marketing
Course 6 of 8
Marketing Analytics with Meta
Course 7 of 8
Meta Marketing Science Certification Exam
Course 8 of 8
Customer Understanding and Digital Marketing Channels
Course 1 of 4
Measurement and Analysis
Course 2 of 4
Campaign Performance Reporting, Visualization, & Improvement
Course 3 of 4
Advanced Tools for Digital Marketing Analytics
Course 4 of 4
What brings you to Coursera today?
A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions.
description:A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions.
If you like: analyzing data to find insights, creating reports and visualizations, working with spreadsheets and databases.
This role has a £38,773 median salary ¹.
This role has approximately 16,984 jobs available ¹.
A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies.
description:A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies.
If you like: analyzing complex datasets, developing machine learning models, solving statistical problems.
This role has a £53,398 median salary ¹.
This role has approximately 9,278 jobs available ¹.
A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
description:A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.
If you like: interpreting data to support decision-making, creating dashboards and reports, identifying business trends.
This role has a £53,398 median salary ¹.
This role has approximately 8,381 jobs available ¹.
A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
description:A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
If you like: designing websites and applications, coding in html/css/javascript, making sites user-friendly.
This role has a £55,707 median salary ¹.
This role has approximately 4,612 jobs available ¹.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (5/1/2024 - 5/1/2025)