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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Introduction to Engineering Mechanics

      Skills you'll gain: Engineering Analysis, Mechanics, Torque (Physics), Engineering Calculations, Mechanical Engineering, Engineering, Civil Engineering, Structural Analysis, Physics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 3 Months

    • M

      Macquarie University

      Excel Skills for Business: Intermediate I

      Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization, Consolidation, Business Reporting, Data Management, Automation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Università di Napoli Federico II

      Comparative Research Designs and Methods

      Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Research, Social Sciences, Statistical Analysis, Computational Logic, Regression Analysis, Political Sciences

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • W

      Wesleyan University

      Suicide Prevention

      Skills you'll gain: Preventative Care, Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Medical Terminology, Sociology, Psychiatry, Mental Health, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Management, Design Thinking, Team Leadership, DevOps, Analytics, Business Analytics, Sprint Retrospectives, Product Management, Product Design, Customer Insights, A/B Testing, Product Development, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Software Development, Agile Methodology, Kanban Principles, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Project Risk Management, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Risk Management, Software Development, Product Management, Agile Project Management, User Story

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Deep Learning with PyTorch, Keras and Tensorflow

      Skills you'll gain: PyTorch (Machine Learning Library), Keras (Neural Network Library), Deep Learning, Reinforcement Learning, Unsupervised Learning, Data Manipulation, Tensorflow, Verification And Validation, Generative AI, Artificial Neural Networks, Data Processing, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Statistical Methods, Data Import/Export, Artificial Intelligence, Scientific Visualization, Computer Vision, Time Series Analysis and Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Analytics, Marketing, Data Collection, Marketing Strategies, Data Analysis, Market Research, Regression Analysis, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University at Buffalo

      Blockchain

      Skills you'll gain: Blockchain, Test Driven Development (TDD), Cryptography, Application Development, Transaction Processing, Emerging Technologies, Application Frameworks, Web Development Tools, Software Architecture, Network Protocols, Web Applications, Program Development, Distributed Computing, Application Programming Interface (API), Cloud Platforms, Microsoft Azure, Secure Coding, Software Development, Development Environment, FinTech

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Strategy, Digital Marketing, Marketing, Marketing Strategy and Techniques, Web Analytics, Content Creation, User Research, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Genomic Data Science

      Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Science and Research, Statistical Modeling, Data Structures, Data Analysis, Big Data, R Programming, Computational Thinking, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.6K reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Introduction to Engineering Mechanics: Georgia Institute of Technology
    • Excel Skills for Business: Intermediate I: Macquarie University
    • The Strategy of Content Marketing: University of California, Davis
    • Comparative Research Designs and Methods: Università di Napoli Federico II
    • Suicide Prevention: Wesleyan University
    • Agile Development: University of Virginia
    • Software Product Management: University of Alberta
    • IBM Deep Learning with PyTorch, Keras and Tensorflow: IBM
    • Customer Analytics: University of Pennsylvania
    • Blockchain: University at Buffalo

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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