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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 한국어

      Skills you'll gain: Generative AI, Customer Relationship Management, Workflow Management, Google Cloud Platform, Applied Machine Learning, Big Data, Business Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 繁體中文

      Skills you'll gain: Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, SQL, Business Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      V

      Vanderbilt University

      AI Agent Architecture in Java with Generative AI

      Skills you'll gain: Generative AI Agents, Java Programming, Agentic systems, Java, Generative AI, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Persona (User Experience), Business Logic, Transaction Processing, Document Management, Secure Coding, Plan Execution, Software Design Patterns, Collaborative Software, Software Architecture, Persona Development

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 日本語版

      Skills you'll gain: Customer Relationship Management, Google Cloud Platform, Generative AI, Big Data, Predictive Modeling, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Stakeholder Engagement, Social Media, Decision Making, Content Marketing, Process Analysis, Project Controls, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Strategic Thinking, Innovation

      University Certificate · 6 - 12 Months

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Finance

      Skills you'll gain: Finance, Corporate Finance, Business Valuation, Return On Investment, Financial Planning, Capital Budgeting, Financial Analysis, Cash Flows, Investment Management, Financial Modeling, Investments, Risk Management, Accounting

      Beginner · Course · 1 - 3 Months

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Operations Management, Data Storytelling, Design Thinking, Data Visualization, Active Listening, Environmental Social And Corporate Governance (ESG), Working Capital, Database Management, Sampling (Statistics), Project Estimation, Financial Statements, Business Analytics, Global Marketing, Financial Accounting, Predictive Analytics, Big Data, Regression Analysis, Marketing, Business Economics, Emerging Technologies

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular sports marketing courses

    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Work with Gemini Models in BigQuery - 한국어: Google Cloud
    • Work with Gemini Models in BigQuery - 繁體中文: Google Cloud
    • AI Agent Architecture in Java with Generative AI: Vanderbilt University
    • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • Innovation Management and Entrepreneurship University Certificate: HEC Paris
    • Mastering Business Essentials: Finance: Emory University
    • Executive MBA: IIT Roorkee
    • Master of Business Administration (iMBA): University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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