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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The University of Sydney

      Positive Psychiatry and Mental Health

      Skills you'll gain: Mental Health, Stress Management, Community Mental Health Services, Mindfulness, Mental Health Diseases and Disorders, Psychiatry, Positivity, Rehabilitation, Resilience, Behavioral Health, Clinical Psychology, Mental Health Therapies, Psychotherapy, Personal Development, Mental and Behavioral Health, Creativity, Self-Awareness, Occupational Therapy, Empowerment, Physical Therapy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Mixed · Course · 1 - 3 Months

    • T

      The University of North Carolina at Chapel Hill

      Positive Psychology

      Skills you'll gain: Positivity, Resilience, Personal Development, Emotional Intelligence, Adaptability, Relationship Building, Psychology, Creativity, Mindfulness, Community Health

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Mixed · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Qualitative Comparative Analysis (QCA)

      Skills you'll gain: Qualitative Research, Research Design, Research Reports, Scientific Methods, Research, Research Methodologies, Social Sciences, Data Analysis Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • E

      Eindhoven University of Technology

      Ethics, Technology and Engineering

      Skills you'll gain: Ethical Standards And Conduct, Engineering Design Process, Business Ethics, Engineering Practices, Research, Conceptual Design, Law, Regulation, and Compliance, Risk Management Framework, Mediation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Software Development Lifecycle

      Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Engineering Software, Process Mapping, Software Engineering, Kanban Principles, Software Development Life Cycle, Software Quality Assurance, Program Development, Application Security, Scrum (Software Development), Requirements Analysis, Lean Methodologies, Lean Manufacturing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Natural Language Processing with Classification and Vector Spaces

      Skills you'll gain: Natural Language Processing, Supervised Learning, Dimensionality Reduction, Feature Engineering, Machine Learning Algorithms, Artificial Intelligence, Tensorflow, Linear Algebra, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Design Thinking for Innovation

      Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Human Centered Design, Curiosity, Storytelling, User Research, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9K reviews

      Beginner · Course · 1 - 3 Months

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Corporate Strategy, Compliance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      An Introduction to American Law

      Skills you'll gain: Civil Procedures, Civil Law, Personal Injury Law, Commercial Laws, Lawsuits, Court Systems, Legal Proceedings, Plaintiff, Legal Research, Case Law, Law, Regulation, and Compliance, Criminal Investigation and Forensics, Legal Pleadings, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Positive Psychiatry and Mental Health : The University of Sydney
    • Positive Psychology : The University of North Carolina at Chapel Hill
    • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
    • Ethics, Technology and Engineering : Eindhoven University of Technology
    • Software Development Lifecycle: University of Minnesota
    • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI
    • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
    • Design Thinking for Innovation: University of Virginia

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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