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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Innovation, Brand Management, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Product Roadmaps, Agile Methodology, Kanban Principles, Backlogs, Product Planning, Sprint Retrospectives, Agile Project Management, Product Strategy, Product Testing, Project Management Life Cycle, Test Planning, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Network Security, Threat Management, Incident Response, Vulnerability Management, Computer Security Incident Management, Hardening, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Cybersecurity, Network Protocols, Professional Networking, Bash (Scripting Language), Operating Systems, Security Controls, Stakeholder Communications, Debugging, Interviewing Skills, Python Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Database Engineer

      Skills you'll gain: MySQL, Database Design, Version Control, Database Management Systems, Database Management, MySQL Workbench, Extract, Transform, Load, Data Modeling, Data Structures, SQL, Unix Commands, Relational Databases, Databases, Git (Version Control System), Database Systems, Stored Procedure, Object Oriented Programming (OOP), Unit Testing, Algorithms, Django (Web Framework)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Computer Networking, Package and Software Management, Network Troubleshooting, Systems Administration, Cloud Infrastructure, Network Administration, IT Infrastructure, Information Systems Security, TCP/IP, Network Security, File Systems, Microsoft Windows, Computer Security, Professional Networking, Application Security, Desktop Support, Computer Hardware, Technical Support, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      203K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Management

      Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Real Estate, Cash Flows, Construction, Business Transformation, Innovation, Architecture and Construction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Resource Planning, Project Management, IT Management, Interviewing Skills, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Marketing Strategies, Strategic Marketing, Marketing, Organizational Leadership, Brand Management, Income Statement, Cash Flows, Brand Marketing, People Management, Financial Accounting, Operational Analysis, Team Management, Working Capital, Balance Sheet, Team Building, Financial Analysis, Business Analysis, Organizational Effectiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Project Management

      Skills you'll gain: Construction Management, Building Information Modeling, Environment Health And Safety, Construction Estimating, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Project Management Life Cycle, Contract Management, Project Planning, Risk Management, Scheduling, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Product Roadmaps, Large Language Modeling, Product Planning, ChatGPT, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Stakeholder Engagement, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Organizational Change, Program Management, Project Closure, Agile Methodology, Project Planning, Waterfall Methodology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      95K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1234…702

    In summary, here are 10 of our most popular brand management courses

    • Food & Beverage Management: Università Bocconi
    • IBM Product Manager: IBM
    • Google Cybersecurity: Google
    • Meta Database Engineer: Meta
    • Business Foundations: University of Pennsylvania
    • Google IT Support: Google
    • Construction Management: Columbia University
    • IBM Project Manager: IBM
    • Foundations of Management: IESE Business School
    • Construction Project Management: Columbia University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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