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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • I

      IBM

      AI Foundations for Everyone

      Skills you'll gain: ChatGPT, Generative AI, Artificial Intelligence, Data Ethics, OpenAI, Artificial Intelligence and Machine Learning (AI/ML), IBM Cloud, Private Cloud, Data Loss Prevention, Deep Learning, WordPress, Artificial Neural Networks, Cloud Services, Application Deployment, Governance, Machine Learning, Business Transformation, Ethical Standards And Conduct, Software Development Tools, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      American Psychological Association

      Psychological Research

      Skills you'll gain: Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Scientific Methods, Graphing, Research Design, Data Presentation, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Statistical Methods, Ethical Standards And Conduct, Research Methodologies, Correlation Analysis, Data Collection, Law, Regulation, and Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      224 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Network Security, Incident Response, Vulnerability Management, Computer Security Incident Management, Hardening, Stakeholder Communications, Intrusion Detection and Prevention, Cyber Threat Intelligence, Threat Management, Cybersecurity, Network Protocols, Vulnerability Assessments, Network Architecture, Event Monitoring, Bash (Scripting Language), Operating Systems, Security Controls, Debugging, Python Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Insurance, Underwriting, Equities, Derivatives, Mortgage Loans, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Social Media Strategy, Competitive Analysis, Target Audience, Content Marketing, Peer Review, Social Media, Content Strategy, Social Media Marketing, Google Analytics, Presentations, Forecasting, Expectation Management, User Research, Digital Marketing, Relationship Management, Marketing Strategy and Techniques, Digital Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: UI/UX Research, Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Persona (User Experience), Web Content Accessibility Guidelines, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Data Science Methodology

      Skills you'll gain: Jupyter, Peer Review, Data Modeling, Data Science, Data Cleansing, Business Analysis, Data Processing, Predictive Modeling, Data Quality, Data Storytelling, User Feedback, Decision Tree Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21K reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: ChatGPT, Generative AI, OpenAI, Artificial Intelligence, Personalized Service, Data Ethics, Expense Management, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Productivity Software, Creativity, Digital Transformation, Business Process Automation, Expense Reports, Innovation, Natural Language Processing, Law, Regulation, and Compliance, Test Case, Scenario Testing, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      Google

      Process Data from Dirty to Clean

      Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Validation, Data Analysis, Data Processing, Data Manipulation, SQL, Data Transformation, Spreadsheet Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Introduction to Generative AI Learning Path

      Skills you'll gain: Generative AI, Data Ethics, Artificial Intelligence, Google Cloud Platform, Business Ethics, Application Development, Accountability, Compliance Training, Ethical Standards And Conduct, Artificial Intelligence and Machine Learning (AI/ML), Governance, Organizational Effectiveness, Machine Learning, Project Design, Decision Making, Natural Language Processing, Machine Learning Methods, Corporate Strategy, Performance Tuning, Business Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • J

      Johns Hopkins University

      Clinical Trials Operations

      Skills you'll gain: Clinical Data Management, Clinical Trials, Sample Size Determination, Clinical Research, Data Quality, Quality Assurance, Data Cleansing, Data Management, Regulatory Compliance, Data Integrity, Microsoft Excel, Statistical Reporting, Data Compilation, Data Collection, Scientific Methods, Biostatistics, Data Sharing, Patient Safety, Risk Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      492 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • AI Foundations for Everyone: IBM
    • Psychological Research: American Psychological Association
    • Google Cybersecurity: Google
    • Google Digital Marketing & E-commerce: Google
    • Financial Markets: Yale University
    • Search Engine Optimization (SEO): University of California, Davis
    • Foundations of User Experience (UX) Design: Google
    • Data Science Methodology: IBM
    • Prompt Engineering for Law: Vanderbilt University
    • Process Data from Dirty to Clean: Google

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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