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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Human Resource Strategy, Strategic Marketing, Organizational Change, Customer Engagement, Consumer Behaviour, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Key Performance Indicators (KPIs), Target Audience, Marketing Planning, Social Media Strategy, Social Media Marketing, Content Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Advertising Campaigns, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      385 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Branding, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Marketing Strategies, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: ChatGPT, Generative AI, OpenAI, Artificial Intelligence, Personalized Service, Expense Management, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Productivity Software, Creativity, Digital Transformation, Business Process Automation, Applied Machine Learning, Expense Reports, Innovation, Natural Language Processing, Test Case, Scenario Testing, Technical Communication, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Facebook, Marketing Effectiveness, Media Planning, Performance Measurement, Performance Metric, Persona Development, Marketing Analytics, Marketing Materials, Advertising, Advertising Campaigns

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Customer Insights, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Search Engine Marketing, Strategic Marketing, Brand Awareness, Content Marketing, Brand Strategy, Digital Marketing, Search Engine Optimization, Advertising, Marketing Strategy and Techniques, Brand Management, Personalized Service, Customer Communications Management, Customer Engagement, Generative AI

      4.3
      Rating, 4.3 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Colorado Boulder

      Science of Exercise

      Skills you'll gain: Kinesiology, Physical Therapy, Behavioral Health, Health Assessment, Preventative Care, Blood Pressure, Respiration, Anatomy, Life Sciences, Stress Management, Vital Signs, Injury Prevention, Pharmaceuticals, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Content Marketing, Promotional Strategies, Target Audience, Digital Marketing, Marketing Communications, Content Creation, Marketing Strategies, Marketing, Campaign Management, Product Promotion, Marketing Planning, Customer Engagement, Persona Development, Customer Insights, Marketing Automation, Process Mapping, Lead Generation, Business-To-Consumer, Sales Process, Customer Relationship Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Brand Strategy, Customer Insights, Brand Loyalty, Marketing Strategy and Techniques, Customer Engagement, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Technologies, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      269 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Email Marketing, Marketing Communications, Target Audience, Persona Development, Marketing Analytics, E-Commerce, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: UI/UX Research, Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Persona (User Experience), Web Content Accessibility Guidelines, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Finance, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Operational Performance Management, Consumer Behaviour, Leadership and Management, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    Sports Marketing learners also search

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    1234…169

    In summary, here are 10 of our most popular sports marketing courses

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • E-Marketing: University of California, Irvine
    • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Marketing en redes sociales de Meta: Meta
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Science of Exercise: University of Colorado Boulder
    • Digital Marketing: Adobe
    • Retail Marketing Strategy: University of Pennsylvania
    • Customer Understanding and Digital Marketing Channels: Unilever

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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