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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      G

      Google Cloud

      Google Cloud 数据分析功能简介

      Skills you'll gain: Looker (Software), Data Transformation, Google Analytics, Google Cloud Platform, Analytics, Data Manipulation, Data-Driven Decision-Making, Big Data, Interactive Data Visualization, Data Analysis, Data Presentation, Data Lakes, Data Processing, Dashboard, Data Visualization Software, SQL, Data Storage, Data Sharing, Data Storage Technologies, Exploratory Data Analysis

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Smart Analytics, Machine Learning and AI on GC - 한국어

      Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, MLOps (Machine Learning Operations), Data Pipelines, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Natural Language Processing

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Cómo utilizar BigQuery ML para ejecutar inferencias

      Skills you'll gain: Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Applied Machine Learning, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Modernizing Data Lakes & Data Warehouses with GCP - 한국어

      Skills you'll gain: Data Lakes, Google Cloud Platform, Data Warehousing, Data Infrastructure, Cloud Storage, Cloud Solutions, Data Architecture, Data Pipelines, Big Data, Data Processing, SQL, System Requirements, Data Analysis, Scalability

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vector Search ve Yerleştirilmiş Öğeler

      Skills you'll gain: Large Language Modeling, Text Mining, Google Cloud Platform, Information Architecture, Natural Language Processing, Applied Machine Learning, Machine Learning Methods, Algorithms

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery 머신러닝을 사용한 추론

      Skills you'll gain: Data Analysis, Big Data, MLOps (Machine Learning Operations), Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Boost Productivity with Gemini in BigQuery - 简体中文

      Skills you'll gain: Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Cleansing, Interactive Data Visualization, Data Transformation, Data Analysis, Generative AI, SQL

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Créer des embeddings et utiliser la recherche vectorielle et le RAG avec BigQuery

      Skills you'll gain: Generative AI, Data Pipelines, Query Languages, Big Data, Google Cloud Platform, Natural Language Processing

      Advanced · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GC - 한국어

      Skills you'll gain: Dataflow, Data Pipelines, Real Time Data, Google Cloud Platform, Data Processing, Big Data, Analytics, Scalability, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Google Cloud 資料分析簡介

      Skills you'll gain: Looker (Software), Dashboard, Data Analysis, Data Presentation, Data Storytelling, Analytics, SQL, Google Cloud Platform, Big Data, Data Visualization Software, Applied Machine Learning, Data Warehousing, Data-Driven Decision-Making

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Pengantar Analisis Data di Google Cloud

      Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Exploratory Data Analysis, Business Intelligence, Cloud Storage, Data Warehousing

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Google Cloud 数据分析功能简介 : Google Cloud
    • Smart Analytics, Machine Learning and AI on GC - 한국어: Google Cloud
    • Cómo utilizar BigQuery ML para ejecutar inferencias: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • Modernizing Data Lakes & Data Warehouses with GCP - 한국어: Google Cloud
    • Vector Search ve Yerleştirilmiş Öğeler: Google Cloud
    • BigQuery 머신러닝을 사용한 추론: Google Cloud
    • Boost Productivity with Gemini in BigQuery - 简体中文: Google Cloud
    • Créer des embeddings et utiliser la recherche vectorielle et le RAG avec BigQuery: Google Cloud
    • Building Resilient Streaming Analytics Systems on GC - 한국어: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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