What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Maestría en Inteligencia Artificial
Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Anomaly Detection, Computer Vision, Reinforcement Learning, Cloud-Native Computing, Natural Language Processing, Containerization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Machine Learning, CI/CD, Probability & Statistics, Control Systems, Data Ethics, Application Deployment, Epidemiology, Education Software and Technology
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
CPA Pathways Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Graduate Certificate in Taxation
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Managerial Economics & Business Analysis Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Colorado Boulder
Industrial Internet of Things Graduate Certificate
Skills you'll gain: Real-Time Operating Systems, User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Power Electronics, Verification And Validation, Embedded Software, UI/UX Research, Machine Learning Algorithms, Human Computer Interaction, Persona (User Experience), Failure Analysis, Engineering Documentation, Internet Of Things, Control Systems, User Interface (UI), Embedded Systems, Machine Controls
Credit offered
Graduate Certificate · 6 - 12 Months
O.P. Jindal Global University
M.A. in International Relations, Security, and Strategy
Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Risk Mitigation, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Social Studies, Social Sciences, Security Strategy
Earn a degree
Degree · 1 - 4 Years
Status: Free Trial
Microsoft
JavaScript Development Tools and React
Skills you'll gain:
Intermediate · Course
University of Leeds
Master of Science in Data Science (Statistics)
Skills you'll gain: Regression Analysis, Web Scraping, Statistical Hypothesis Testing, Matplotlib, Statistical Machine Learning, Statistical Methods, Classification And Regression Tree (CART), Network Analysis, Planning, Statistical Modeling, Applied Machine Learning, Data Analysis, Unsupervised Learning, Dimensionality Reduction, Data Visualization Software, Supervised Learning, Exploratory Data Analysis, Decision Tree Learning, Bayesian Statistics, Artificial Intelligence and Machine Learning (AI/ML)
Earn a degree
Degree · 1 - 4 Years
Status: Free Trial
Microsoft
SQL Foundations
Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Data Transformation, Relational Databases, Data Manipulation, Databases, Database Management, Microsoft Copilot, Generative AI, Data Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years