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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      E

      Edge Impulse

      Introduction to Embedded Machine Learning

      Skills you'll gain: Applied Machine Learning, Embedded Systems, Data Processing, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Feature Engineering, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      720 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      671 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Custom Models, Layers, and Loss Functions with TensorFlow

      Skills you'll gain: Tensorflow, Deep Learning, Keras (Neural Network Library), Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Network Model, Network Architecture, API Design, Object Oriented Programming (OOP)

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of North Carolina at Chapel Hill

      Research Data Management and Sharing

      Skills you'll gain: Data Sharing, Data Management, File Management, Data Storage, Information Management, Data Strategy, Metadata Management, Data Governance, Document Management, Data Literacy, Data Quality, Data Integrity, Data Security, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      717 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Removing Barriers to Change

      Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Cognitive flexibility, Behavioral Economics, Decision Making, Critical Thinking, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      460 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Six Sigma Advanced Define and Measure Phases

      Skills you'll gain: Process Capability, Team Management, Statistical Process Controls, Exploratory Data Analysis, Six Sigma Methodology, Probability & Statistics, Process Analysis, Statistical Analysis, Lean Six Sigma, Process Mapping, Correlation Analysis, Data Analysis, Data Collection, Regression Analysis, Process Improvement, Quality Improvement, Business Process, Graphing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of Melbourne

      Discrete Optimization

      Skills you'll gain: Operations Research, Combinatorics, Applied Mathematics, Graph Theory, Mathematical Modeling, Algorithms, Computational Thinking, Linear Algebra, Computational Logic, Computer Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      776 reviews

      Intermediate · Course · 1 - 3 Months

    • Q

      Queen Mary University of London

      Research Instruments and Research Hypotheses

      Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Processing, Data Collection, Quantitative Research, Statistics, Data Analysis, Data Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Stanford University

      Game Theory II: Advanced Applications

      Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Political Sciences, Economics, Behavioral Economics, Negotiation, Mathematical Theory & Analysis, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      641 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Copenhagen

      Diabetes - a Global Challenge

      Skills you'll gain: Preventative Care, Pharmacology, Chronic Diseases, Epidemiology, Medical Science and Research, Patient Treatment, Pharmaceuticals, Internal Medicine, Public Health and Disease Prevention, Clinical Nutrition, Public Health, Biology, Biochemistry, Pathology, Molecular Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      734 reviews

      Mixed · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      A Crash Course in Causality: Inferring Causal Effects from Observational Data

      Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Statistical Software, Statistical Modeling, Statistical Inference, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…484950…306

    In summary, here are 10 of our most popular market research courses

    • Introduction to Embedded Machine Learning: Edge Impulse
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Custom Models, Layers, and Loss Functions with TensorFlow: DeepLearning.AI
    • Research Data Management and Sharing: The University of North Carolina at Chapel Hill
    • Removing Barriers to Change: University of Pennsylvania
    • Six Sigma Advanced Define and Measure Phases: Kennesaw State University
    • Discrete Optimization: The University of Melbourne
    • Research Instruments and Research Hypotheses: Queen Mary University of London
    • Game Theory II: Advanced Applications: Stanford University
    • Diabetes - a Global Challenge: University of Copenhagen

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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