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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      T

      The University of Tokyo

      Studying at Japanese Universities

      Skills you'll gain: Higher Education, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Language Learning, Student Support and Services, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      439 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      507 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      N

      National Taiwan University

      用 Python 做商管程式設計(一)(Programming for Business Computing in Python (1))

      Skills you'll gain: Information Systems, Information Management, Business Logic, Data Structures, Transportation Operations, Production Planning, Operations Management, Business Operations, Inventory Control, Logistics, Algorithms, Programming Principles, Computer Programming, Python Programming, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      891 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Habilidades de Gestión del Talento

      Skills you'll gain: Negotiation, Game Theory, Social Skills, Decision Making, Conflict Management, Relationship Building, Strategic Decision-Making, Interpersonal Communications, Verbal Communication Skills, Leadership, Communication, Emotional Intelligence, Team Leadership, Team Management, Organizational Leadership, Leadership Development, Leadership and Management, Business Leadership, Persuasive Communication, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      672 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM AI Enterprise Workflow

      Skills you'll gain: Feature Engineering, Data Visualization, Data Ethics, Exploratory Data Analysis, Unsupervised Learning, Data Presentation, Tensorflow, Application Deployment, Dimensionality Reduction, MLOps (Machine Learning Operations), Apache Spark, Statistical Hypothesis Testing, Supervised Learning, Data Pipelines, Design Thinking, Dashboard, Unit Testing, Artificial Neural Networks, Data Science, Artificial Intelligence

      4.3
      Rating, 4.3 out of 5 stars
      ·
      320 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The University of Edinburgh

      Philosophy, Science and Religion: Philosophy and Religion

      Skills you'll gain: Liberal Arts, Research, Science and Research, Ethical Standards And Conduct, Cultural Diversity, Psychology, Sociology, Discussion Facilitation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      515 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      GPU Programming

      Skills you'll gain: Artificial Neural Networks, Image Analysis, Event-Driven Programming, C and C++, Scalability, Deep Learning, Software Development, Machine Learning Methods, Performance Tuning, Linear Algebra, Distributed Computing, System Programming, Computer Graphics, Computer Hardware, Computer Vision, Numerical Analysis, Computer Architecture, OS Process Management, Data Structures, Performance Testing

      Build toward a degree

      2.7
      Rating, 2.7 out of 5 stars
      ·
      148 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Finance of Mergers and Acquisitions: Valuation and Pricing

      Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Financial Analysis, Financial Modeling, Capital Markets, Corporate Finance, Market Data, Cash Flows, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      255 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      Training and Practicing in English Public Speaking

      Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      283 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Process Mapping, Analysis, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EDHEC Business School

      Climate Change and Sustainable Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Project Finance, Environmental Policy, Finance, Financial Market, Securities (Finance), Economics, Environmental Issue, Asset Management, Behavioral Economics, Energy and Utilities, Investments, Risk Management, Corporate Finance, Mitigation, Cost Benefit Analysis, Engineering, Systems Of Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      392 reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…596061…306

    In summary, here are 10 of our most popular market research courses

    • Studying at Japanese Universities: The University of Tokyo
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Analyzing Market Attractiveness Using Creately: Coursera Project Network
    • 用 Python 做商管程式設計(一)(Programming for Business Computing in Python (1)): National Taiwan University
    • Habilidades de Gestión del Talento: Universidad de Palermo
    • IBM AI Enterprise Workflow: IBM
    • Philosophy, Science and Religion: Philosophy and Religion: The University of Edinburgh
    • GPU Programming: Johns Hopkins University
    • Finance of Mergers and Acquisitions: Valuation and Pricing: University of Illinois Urbana-Champaign
    • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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