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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Photography, Peer Review, Design Elements And Principles, Photo Editing, Photo/Video Production and Technology, Graphic and Visual Design, Design, Digital Design, Color Theory, Aesthetics, Digital Publishing, Adobe Creative Cloud, Content Creation, Design Reviews, File Management, Creativity, Timelines, Social Media, Copywriting, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Growth Strategies, Business Technologies, Business Strategy, Corporate Strategy, Innovation, Emerging Technologies, Business Process Management, Change Management, Competitive Analysis, Internet Of Things, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Human Resource Strategy, Human Resources, Business Metrics, Performance Metric, Workforce Planning, Business Analytics, Employee Training, Employee Engagement, Employee Retention, Compensation Analysis, Data Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Key Technologies for Business

      Skills you'll gain: Generative AI Agents, Data Literacy, Cloud Computing Architecture, Generative AI, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, Cloud Platforms, Data Mining, Cloud Solutions, Public Cloud, Cloud Storage, Data Analysis, Data Science, OpenAI, Data-Driven Decision-Making, ChatGPT, Business Process Automation, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Graph Theory, Data Pipelines, Exploratory Data Analysis, Data Integration, Data Modeling, Big Data, Data Management, Data Store, Box Plots, Database Management Systems, Apache Hadoop, Databases, Network Analysis, Applied Machine Learning, Database Systems, Regression Analysis, Scatter Plots, Data Processing, MongoDB

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI Engineering

      Skills you'll gain: Prompt Engineering, Generative AI, Data Wrangling, Large Language Modeling, Unsupervised Learning, Exploratory Data Analysis, Keras (Neural Network Library), Supervised Learning, Generative AI Agents, Data Manipulation, Applied Machine Learning, Data Import/Export, Flask (Web Framework), PyTorch (Machine Learning Library), Deep Learning, Data Transformation, Predictive Modeling, Data Analysis, Natural Language Processing, Web Scraping

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Business Analytics

      Skills you'll gain: Data Literacy, Tableau Software, Business Analytics, Business Analysis, Business Intelligence, Data Analysis, Analytics, Business Process, Project Management, Data-Driven Decision-Making, Dashboard, Descriptive Analytics, Predictive Analytics, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Data Literacy, Microsoft Excel, Data Presentation, Operations Research, Regression Analysis, Excel Formulas, Statistical Visualization, Pivot Tables And Charts, Business Analytics, Business Analysis, Business Modeling, Mathematical Modeling, Resource Allocation, Spreadsheet Software, Statistical Methods, Financial Modeling, Process Optimization, Complex Problem Solving, Transportation Operations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Data Presentation, Data Analysis, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…678…412

    In summary, here are 10 of our most popular digital analytics courses

    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • Digital Transformation: University of Virginia
    • The Strategy of Content Marketing: University of California, Davis
    • Human Resources Analytics: University of California, Irvine
    • Key Technologies for Business: IBM
    • Big Data: University of California San Diego
    • Think Outside the Inbox: Email Marketing: Google
    • IBM Generative AI Engineering: IBM
    • Introduction to Business Analytics: Tableau Learning Partner
    • Social Media Marketing: Northwestern University

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
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    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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