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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Marketing, Social Media, Marketing Effectiveness, Campaign Management, Marketing Communications, Promotional Strategies, Return On Investment, Key Performance Indicators (KPIs), Performance Measurement, Marketing Strategy and Techniques, Stakeholder Engagement, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Customer Relationship Building, Strategic Marketing, Marketing, Consumer Behaviour, Marketing Management, Marketing Strategies, Business Marketing, Customer Insights, Business Strategy, Market Dynamics, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Advertising, Advertising Campaigns, Social Media, Search Engine Marketing, Social Media Marketing, Digital Marketing, Social Media Strategy, Media Buying, Data Ethics, Campaign Management, Social Media Content, Web Analytics and SEO, Facebook, Marketing, Marketing Effectiveness, Media Planning, Web Analytics, Google Analytics, Marketing Analytics, Business Metrics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      763 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Mailchimp to Build an E-mail Marketing Campaign

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Materials, Digital Marketing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Content Marketing, Plan Execution, Social Media Management, Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Key Performance Indicators (KPIs), Social Media Content, Business Marketing, Marketing Planning, Network Analysis, LinkedIn, Facebook

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Business Marketing, Digital Marketing, Marketing Channel, Social Media Management, Customer Engagement, Gmail, Marketing Strategy and Techniques, Target Audience, Content Creation, Customer Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Strategies, Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Marketing Effectiveness, Marketing Management, Business Strategy, Market Analysis, Strategic Planning, Target Market, Market Opportunities, Market Dynamics, Analysis, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      212 reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Marketing Analytics, Marketing Strategy and Techniques, Personalized Service, Customer Engagement, Customer Acquisition Management, Lead Generation, Customer Insights, Customer Retention, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Innovation, Marketing Communications, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      584 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Marketing Communications, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    Sports Marketing learners also search

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    1…678…169

    In summary, here are 10 of our most popular sports marketing courses

    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Marketing Gerencial: Universidad de Chile
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Introduction to Social Media Marketing: Meta
    • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera Project Network
    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Fundamentals of Marketing Strategy: University of London
    • Attract and Engage Customers with Digital Marketing: Google
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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