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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • N

      Novartis

      Introduction to Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Patient Education And Counseling, Healthcare Ethics, Medical Science and Research, Regulatory Compliance, Medical Privacy, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Operational Analysis, Mathematical Modeling, Decision Making, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      UX Research at Scale: Surveys, Analytics, Online Testing

      Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      201 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (3): Theory

      Skills you'll gain: Operations Research, Network Model, Statistical Machine Learning, Applied Mathematics, Mathematical Modeling, Machine Learning, Transportation Operations, Process Optimization, Advanced Mathematics, Linear Algebra, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      91 reviews

      Advanced · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Design and Interpretation of Clinical Trials

      Skills you'll gain: Clinical Trials, Scientific Methods, Medical Science and Research, Biostatistics, Data Collection, Ethical Standards And Conduct, Regulatory Compliance, Sample Size Determination, Statistical Methods, Statistical Analysis, Statistical Hypothesis Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Data Management for Clinical Research

      Skills you'll gain: Clinical Data Management, Data Capture, Clinical Research, Data Management, Data Collection, Data Sharing, Data Strategy, Data Quality, Data Integrity, Data Validation, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Security Engineer

      Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Prompt Engineering, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Network Routing, Cloud Security, Virtual Private Networks (VPN)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • G

      Google

      Start the UX Design Process: Empathize, Define, and Ideate

      Skills you'll gain: User Experience Design, User Story, Ideation, Usability, Web Content Accessibility Guidelines, User Research, Design Thinking, Human Centered Design, Competitive Analysis, User Flows, Persona Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Stock Valuation with Dividend Discount Model

      Skills you'll gain: Equities, Business Valuation, Market Data, Financial Analysis, Financial Modeling, Financial Data

      4.4
      Rating, 4.4 out of 5 stars
      ·
      183 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Amsterdam

      Quantitative Methods

      Skills you'll gain: Scientific Methods, Research Design, Sampling (Statistics), Science and Research, Research, Research Methodologies, Surveys, Quantitative Research, Social Sciences, Experimentation, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Construct Stock Market Indices

      Skills you'll gain: Market Data, Google Sheets, Market Liquidity, Data Import/Export, Equities, Financial Analysis, Financial Market

      4.5
      Rating, 4.5 out of 5 stars
      ·
      187 reviews

      Advanced · Guided Project · Less Than 2 Hours

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
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    1…8910…304

    In summary, here are 10 of our most popular market research courses

    • Introduction to Good Clinical Practice: Novartis
    • Operations Research (2): Optimization Algorithms: National Taiwan University
    • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
    • Operations Research (3): Theory: National Taiwan University
    • Design and Interpretation of Clinical Trials: Johns Hopkins University
    • Data Management for Clinical Research: Vanderbilt University
    • Preparing for Google Cloud Certification: Cloud Security Engineer: Google Cloud
    • Start the UX Design Process: Empathize, Define, and Ideate: Google
    • Introduction to Marketing: University of Pennsylvania
    • Stock Valuation with Dividend Discount Model: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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