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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Social Media, Content Creation, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing, Customer Relationship Management, Brand Management, Digital Communications, Communication, Customer Engagement, Target Market, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Strategic Decision-Making, Brand Management, Marketing Planning, Branding, Price Negotiation, Marketing Strategies, Retail Management, Data-Driven Decision-Making, Marketing Channel, Product Strategy, Revenue Management, Market Dynamics, Merchandising, Conflict Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Advertising, Advertising Campaigns, Social Media, Search Engine Marketing, Social Media Marketing, Digital Marketing, Social Media Strategy, Media Buying, Data Ethics, Campaign Management, Social Media Content, Web Analytics and SEO, Facebook, Marketing, Marketing Effectiveness, Media Planning, Web Analytics, Google Analytics, Marketing Analytics, Business Metrics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      763 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Strategy, Brand Awareness, Performance Measurement, Marketing, Performance Analysis, Digital Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Social Media Content, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Digital Marketing, Advertising, Selling Techniques, Content Creation, Lead Generation, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Contract Management, Calendar Management, Performance Analysis, Facility Operations, Event Planning, Business Analytics, Vendor Contracts, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Business Management, Community Outreach, Performance Measurement, Staff Management, Customer Engagement, Law, Regulation, and Compliance, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Strategies, Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Marketing Effectiveness, Marketing Management, Business Strategy, Market Analysis, Strategic Planning, Target Market, Market Opportunities, Market Dynamics, Analysis, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      212 reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Strategies, Marketing, Target Audience, Strategic Marketing, Content Creation, Goal Setting, Content Strategy, Marketing Channel, Customer Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Visualization, Statistical Analysis, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      186 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica del Perú

      Relación entre Branding y Marketing

      Skills you'll gain: Brand Management, Marketing, Branding, Marketing Strategies, Strategic Marketing, Marketing Management, Value Propositions, Brand Strategy, Business Strategy, Go To Market Strategy, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Return On Investment, Media Planning, Consumer Behaviour, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Marketing Psychology, Network Model, Business-To-Consumer, Marketing Analytics, Advertising

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Copywriting, Journalism, Customer Engagement, Presentations

      4.4
      Rating, 4.4 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 3 Months

    Sports Marketing learners also search

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    1…91011…169

    In summary, here are 10 of our most popular sports marketing courses

    • Introduction to Digital Marketing: University of California, Irvine
    • Marketing Mix Implementation: IE Business School
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Data Analytics in Sports Law and Management: The State University of New York
    • Fundamentals of Marketing Strategy: University of London
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
    • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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