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    • Integrated Marketing Communications

    Integrated Marketing Communications Courses Online

    Explore integrated marketing communications for cohesive branding. Learn to align advertising, public relations, and digital marketing efforts.

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    Explore the Integrated Marketing Communications Course Catalog

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Communication, Planning, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: User Story, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, ChatGPT, Stakeholder Management, Sprint Planning, Product Management, Market Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Risk Analysis, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      446 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Marketing Operations, Marketing, Innovation, Strategic Marketing, MarTech, Marketing Analytics, Marketing Strategies, Content Creation, ChatGPT, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Meta

      Meta Web Development Fundamentals

      Skills you'll gain: Django (Web Framework), Responsive Web Design, HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Debugging, Web Development, Computer Programming, Pseudocode, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Communications, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Digital Advertising, Brand Awareness, Marketing, Performance Analysis, Content Creation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

      4
      Rating, 4 out of 5 stars
      ·
      350 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      COVID-19 Contact Tracing

      Skills you'll gain: Interviewing Skills, Rapport Building, Interpersonal Communications, Active Listening, Epidemiology, Healthcare Ethics, Infectious Diseases, Investigation, Public Health, Health Technology, Community Health, Medical Privacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      95K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular integrated marketing communications courses

    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Search Engine Optimization (SEO) with Squarespace : Coursera Project Network
    • IBM Product Owner: IBM
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Meta Web Development Fundamentals: Meta
    • Content, Advertising & Social IMC: Northwestern University
    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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