• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Coursera Plus
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Sports Marketing Course Catalog

    • M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Stakeholder Management, User Story, Product Strategy, Product Requirements, Product Development, Expectation Management, Functional Specification, Microsoft 365, User Requirements Documents, Innovation, Artificial Intelligence, Cloud Platforms, Technology Strategies, Market Research, Prioritization, Cross-Functional Collaboration

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - Deutsch

      Skills you'll gain: Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Big Data, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Advertising Campaigns, Real Time Data, Predictive Modeling, Applied Machine Learning, Marketing Strategies, Forecasting

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Français

      Skills you'll gain: SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Query Languages, Artificial Intelligence and Machine Learning (AI/ML), Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - 日本語版

      Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Advanced Analytics, Forecasting, Predictive Analytics, Data Analysis, Time Series Analysis and Forecasting, Artificial Intelligence and Machine Learning (AI/ML)

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts-Português Brasileiro

      Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Google Cloud Platform, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Deutsch

      Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Customer Retention, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Team Management, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Bahasa Indonesia

      Skills you'll gain: Generative AI, Customer Relationship Management, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), SQL, Business Workflow Analysis, Big Data, Artificial Intelligence, Business Solutions, Python Programming, Data Analysis Software

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Português Brasileiro

      Skills you'll gain: Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Query Languages, Machine Learning Methods, Python Programming, Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Business Process, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Process Management, Talent Management, Technology Strategies, Marketing Management, People Development, Performance Measurement, Consumer Behaviour, Marketing Planning, Brand Strategy, Marketing Strategies

      Credit offered

      Mastertrack · 6 - 12 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 한국어

      Skills you'll gain: Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Analytics, Python Programming, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 繁體中文

      Skills you'll gain: Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Applied Machine Learning, SQL, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis

      Intermediate · Course · 1 - 4 Weeks

    Sports Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…166167168…169

    In summary, here are 10 of our most popular sports marketing courses

    • Product Strategy and Roadmapping: Microsoft
    • Gemini for Data Scientists and Analysts - Deutsch: Google Cloud
    • Work with Gemini Models in BigQuery - Français: Google Cloud
    • Gemini for Data Scientists and Analysts - 日本語版: Google Cloud
    • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud
    • Work with Gemini Models in BigQuery - Deutsch: Google Cloud
    • Bachelor of Science in Marketing: University of London
    • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
    • Work with Gemini Models in BigQuery - Português Brasileiro: Google Cloud
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok