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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Target Audience, Client Services, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Consumer Behaviour, Google Analytics, Forecasting, Content Development and Management, Digital Marketing, Expectation Management, User Research, Content Marketing, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Ggplot2, Database Design, Data Analysis, IBM Cognos Analytics, Data Presentation, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Apache Hive, Data Science, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Scatter Plots, Apache Spark

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, HR Tech, Human Resources Software, Human Resources Management and Planning, OpenAI, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Employee Engagement, Content Creation, Recruitment, IBM Cloud, Image Analysis, Performance Appraisal

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Science

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Data Visualization, SQL, Unsupervised Learning, Plotly, Interactive Data Visualization, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Manipulation, Data Literacy, Data Mining, Matplotlib, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      145K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Finance

      Skills you'll gain: Time Series Analysis and Forecasting, Portfolio Management, Financial Forecasting, Financial Analysis, Analytics, Financial Trading, Financial Market, Performance Analysis, Statistical Analysis, Investment Management, Risk Management, Risk Analysis, Regression Analysis, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      221 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Python for Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Descriptive Statistics, Probability & Statistics, NumPy, Data Manipulation, Programming Principles, Jupyter, Python Programming, Regression Analysis, Forecasting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI Engineering

      Skills you'll gain: Exploratory Data Analysis, Prompt Engineering, Data Wrangling, Large Language Modeling, Unsupervised Learning, PyTorch (Machine Learning Library), Generative AI, ChatGPT, Keras (Neural Network Library), Data Transformation, Flask (Web Framework), Supervised Learning, Data Analysis, Data Cleansing, Data Manipulation, Unit Testing, Deep Learning, Jupyter, Regression Analysis, Data Import/Export

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Marketing Planning, Customer experience strategy (CX), Content Marketing, Digital Marketing, Google Analytics, Strategic Communication, Marketing Communications, Analytics, Digital Media Strategy, Online Advertising, Marketing, Web Analytics, Marketing Strategies, Marketing Automation, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Color Theory, Digital Design, File Management, Adobe Creative Cloud, Creativity, Social Media, Storytelling, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…456…412

    In summary, here are 10 of our most popular digital analytics courses

    • Search Engine Optimization (SEO): University of California, Davis
    • Meta Marketing Analytics: Meta
    • IBM Data Analytics with Excel and R: IBM
    • Data Analysis and Visualization Foundations: IBM
    • Generative AI for Human Resources (HR) Professionals: IBM
    • IBM Data Science: IBM
    • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
    • Python for Data Analytics: DeepLearning.AI
    • IBM Generative AI Engineering: IBM
    • Digital Marketing: University of Illinois Urbana-Champaign

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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