• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Qualitative Research Methods Course Catalog

    • I

      IBM

      IBM DevOps and Software Engineering

      Skills you'll gain: CI/CD, Istio, Open Web Application Security Project (OWASP), Continuous Integration, Software Development Life Cycle, Linux Commands, Agile Software Development, Unit Testing, Cloud Computing Architecture, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Jenkins, Kubernetes, Bash (Scripting Language), Cloud Services, Git (Version Control System), DevOps, Jupyter, Grafana

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: ChatGPT, Generative AI, Email Marketing, OpenAI, Digital Marketing, Advertising, Marketing Automation, MarTech, Marketing Analytics, Marketing, Marketing Strategies, Content Creation, Search Engine Optimization, Digital Content, Artificial Intelligence, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML), Software Development Tools, Image Analysis, Technical Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Wrangling, Data Visualization, Interactive Data Visualization, Statistical Reporting, Exploratory Data Analysis, Data Cleansing, Jupyter, Matplotlib, Data Analysis, Pandas (Python Package), Data Manipulation, Seaborn, Data Import/Export, Predictive Modeling, Web Scraping, Automation, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Google AI Essentials

      Skills you'll gain: Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Artificial Intelligence, Data Ethics, Security Awareness, Business Workflow Analysis, Innovation, Automation, Workflow Management, Information Privacy, Human Computer Interaction, Content Creation, Natural Language Processing, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Apache Hadoop, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Writing and Editing, Journals, Scientific Methods, Writing, Research Reports, Research, Science and Research, Research Design, Proofreading, Research Methodologies, Editing, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Project Coordination, Organizational Skills, Agile Methodology, Project Planning, Waterfall Methodology, Cross-Functional Collaboration, Communication, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      94K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Deep Learning

      Skills you'll gain: Computer Vision, Deep Learning, Image Analysis, Natural Language Processing, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Supervised Learning, Keras (Neural Network Library), Artificial Intelligence, Applied Machine Learning, PyTorch (Machine Learning Library), Machine Learning, Debugging, Performance Tuning, Machine Learning Methods, Python Programming, Data-Driven Decision-Making, Text Mining, Machine Learning Algorithms

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146K reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: Stakeholder Engagement, Software Development Life Cycle, Agile Software Development, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Kanban Principles, Project Schedules, Development Environment, Project Management Institute (PMI) Methodology, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • D

      DeepLearning.AI

      DeepLearning.AI TensorFlow Developer

      Skills you'll gain: Tensorflow, Computer Vision, Image Analysis, Keras (Neural Network Library), Natural Language Processing, Time Series Analysis and Forecasting, Deep Learning, Applied Machine Learning, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Forecasting, Machine Learning, Supervised Learning, Data Processing, Data Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • M

      Macquarie University

      Excel Skills for Business

      Skills you'll gain: Microsoft Excel, Dashboard, Excel Formulas, Spreadsheet Software, Data Visualization, Excel Macros, Data Validation, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Business Intelligence, Financial Modeling, Workflow Management, Data Management, Microsoft 365, Consolidation, Data Integrity, Data Entry, Business Reporting, Productivity Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      62K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Academic English: Writing

      Skills you'll gain: Grammar, Peer Review, Writing, Research, Research Methodologies, Report Writing, Research Design, Editing, Writing and Editing, Data Collection, Vocabulary, Timelines, Style Guides

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    Qualitative Research Methods learners also search

    UX Design
    UI
    Beginner UX Design
    Information Design
    UX Design Projects
    Beginner UX
    UI Projects
    Beginner C Programming
    1…456…361

    In summary, here are 10 of our most popular qualitative research methods courses

    • IBM DevOps and Software Engineering: IBM
    • Generative AI for Digital Marketing: IBM
    • Applied Data Science: IBM
    • Google AI Essentials: Google
    • IBM & Darden Digital Strategy: IBM
    • How to Write and Publish a Scientific Paper (Project-Centered Course): École Polytechnique
    • Foundations of Project Management: Google
    • Deep Learning: DeepLearning.AI
    • IBM IT Project Manager: IBM
    • DeepLearning.AI TensorFlow Developer: DeepLearning.AI

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok