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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • G

      Google

      Regression Analysis: Simplify Complex Data Relationships

      Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Advanced Analytics, Correlation Analysis, Data Analysis, Predictive Modeling, Statistical Modeling, Supervised Learning, Variance Analysis, Machine Learning Methods, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      520 reviews

      Advanced · Course · 1 - 3 Months

    • D

      Duke University

      The Brain and Space

      Skills you'll gain: Spatial Analysis, Neurology, Human Learning, Experimentation, Laboratory Research, Physics, Biology, General Science and Research, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Six Sigma Tools for Improve and Control

      Skills you'll gain: Six Sigma Methodology, Process Improvement, Process Optimization, Correlation Analysis, Statistical Hypothesis Testing, Lean Six Sigma, Kaizen Methodology, Quality Improvement, Regression Analysis, Statistical Process Controls, Continuous Improvement Process, Process Capability, Quality Management, Project Management, Cost Benefit Analysis, Statistical Inference, Document Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • T

      Technical University of Munich (TUM)

      Digitalisation in Aeronautics and Space

      Skills you'll gain: Global Positioning Systems, Human Factors, Manufacturing Processes, Digital Transformation, Aerospace Basic Quality System Standards, Environmental Monitoring, Control Systems, Production Process, Automation, Manufacturing and Production, Structural Analysis, Leadership, Big Data, Human Machine Interfaces, Cybersecurity, Mathematical Modeling, Artificial Intelligence, Engineering Design Process, Threat Detection, Network Architecture

      4.6
      Rating, 4.6 out of 5 stars
      ·
      452 reviews

      Intermediate · Specialization · 3 - 6 Months

    • O

      O.P. Jindal Global University

      Introduction to Academic Writing

      Skills you'll gain: Writing, Writing and Editing, Research, Journals, Policy Analysis, Research Design, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion

      Skills you'll gain: Structural Engineering, Structural Analysis, Mechanical Engineering, Engineering Analysis, Mechanical Design, Torque (Physics), Engineering, Engineering Design Process, Engineering Calculations, Mechanics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Mechanics of Materials III: Beam Bending

      Skills you'll gain: Structural Analysis, Mechanical Engineering, Engineering Design Process, Engineering Analysis, Engineering Calculations, Mechanics, Civil Engineering, Mathematical Modeling, Integral Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      950 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Marketing Materials, Presentations, Promotional Materials, Social Media Campaigns, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Mercados financieros

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Portfolio Management, Business Ethics, Investments, Finance, Financial Services, Behavioral Economics, Banking, Financial Regulation, Philanthropy, Securities (Finance), Leadership Studies, Non-Profit Accounting, Governance, Economics, Policy, and Social Studies, Public Administration, Insurance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      529 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing e vendas B2B: Fechando novos negócios

      Skills you'll gain: Lead Generation, Sales Presentation, Business Marketing, B2B Sales, Customer Insights, Sales Process, Sales, Customer Retention, Target Audience, Customer Success Management, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Customer Acquisition Management, Marketing Automation, Marketing Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…495051…306

    In summary, here are 10 of our most popular market research courses

    • Regression Analysis: Simplify Complex Data Relationships: Google
    • The Brain and Space: Duke University
    • Six Sigma Tools for Improve and Control: Kennesaw State University
    • Digitalisation in Aeronautics and Space: Technical University of Munich (TUM)
    • Introduction to Academic Writing: O.P. Jindal Global University
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Mechanics of Materials II: Thin-Walled Pressure Vessels and Torsion: Georgia Institute of Technology
    • Mechanics of Materials III: Beam Bending: Georgia Institute of Technology
    • Create a Promotional Video using Canva: Coursera Project Network
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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