What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Status: Free Trial
Michigan State University
Photography Techniques: Light, Content, and Sharing
Skills you'll gain: Photography, Photo Editing, Peer Review, Color Theory, Storytelling, Creativity, Information Privacy, Web Design and Development
4.8
Rating, 4.8 out of 5 stars
1.1K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
AI Strategy and Governance
Skills you'll gain: Data Ethics, Data Governance, Personally Identifiable Information, Data Security, Governance, Business Strategy, Organizational Strategy, Business Transformation, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning, Innovation, Algorithms, Decision Making
4.7
Rating, 4.7 out of 5 stars
298 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Business Strategy
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
2K reviews
Intermediate · Course · 1 - 3 Months
IIMA - IIM Ahmedabad
Strategy and Game Theory for Management
Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation
4.8
Rating, 4.8 out of 5 stars
103 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Copenhagen Business School
Strategic Management
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Market Share
4.7
Rating, 4.7 out of 5 stars
4.5K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Illinois Tech
Competitive Strategy
Skills you'll gain: Business Strategy, Competitive Analysis, Value Propositions, Organizational Strategy, Cost Reduction, Market Analysis, Resource Management, Strategic Decision-Making, Performance Analysis, Analysis
Build toward a degree
4.9
Rating, 4.9 out of 5 stars
57 reviews
Intermediate · Course · 1 - 4 Weeks
Erasmus University Rotterdam
Advanced Valuation and Strategy - M&A, Private Equity, and Venture Capital
Skills you'll gain: Strategic Decision-Making, Business Valuation, Private Equity, Mergers & Acquisitions, Game Theory, Strategic Thinking, Financial Analysis, Business Strategy, Return On Investment, Investment Banking, Cash Flows, Corporate Finance, Competitive Analysis
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.3K reviews
Advanced · Course · 1 - 3 Months
Status: Free Trial
IBM
IBM AI Foundations for Business
Skills you'll gain: Large Language Modeling, Data Literacy, Data Mining, Artificial Intelligence, OpenAI, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, ChatGPT, Deep Learning, Data Strategy, Business Strategy, Business Process Automation
4.7
Rating, 4.7 out of 5 stars
94K reviews
Beginner · Specialization · 1 - 3 Months
Duke University
English Composition I
Skills you'll gain: Research, Literacy, Writing, Persuasive Communication, Grammar, Editing, Proofreading, Style Guides
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
IE Business School
Foundations of Strategy
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Marketing, Resource Management
4.8
Rating, 4.8 out of 5 stars
186 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Fundação Instituto de Administração
Sales Strategy
Skills you'll gain: Sales Strategy, Sales, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
4.5
Rating, 4.5 out of 5 stars
185 reviews
Intermediate · Course · 1 - 4 Weeks