• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Management Course Catalog

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT for Project Management - Leveraging AI for Success

      Skills you'll gain: Prompt Engineering, ChatGPT, Meeting Facilitation, Large Language Modeling, Workflow Management, Project Implementation, Project Coordination, Project Planning, Project Management, Artificial Intelligence, Generative AI, Plan Execution, Taking Meeting Minutes, Complex Problem Solving, Process Improvement, Technical Communication, Management Reporting, Organizational Skills, Decision Making, Application Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Methodology, Kanban Principles, Agile Software Development, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Project Planning, Business Requirements, Software Development Methodologies, Sprint Planning, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Backlogs, User Requirements Documents, Product Requirements, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Operations Management

      Skills you'll gain: Operations Management, Operational Efficiency, Process Management, Capacity Planning, Process Analysis, Process Improvement, Workflow Management, Continuous Improvement Process, Lean Methodologies, Quality Management, Business Workflow Analysis, Inventory Management System, Process Flow Diagrams, Six Sigma Methodology, Statistical Process Controls, Resource Utilization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Project Manager

      Skills you'll gain: Agile Software Development, Stakeholder Management, Software Development Life Cycle, Project Management, Agile Methodology, Project Management Life Cycle, Software Architecture, Project Documentation, Project Closure, Development Environment, Software Design, Stakeholder Engagement, Computer Systems, Professional Networking, Information Technology, Risk Management, Leadership, Agile Project Management, Project Management Institute (PMI) Methodology, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Keyword Research, Competitive Analysis, Web Analytics and SEO, Content Marketing, Content Strategy, Social Media Marketing, Content Creation, Social Media Strategy, Client Services, Target Audience, Persona Development, Social Media, Project Management, Web Content, Digital Marketing, Market Analysis, Key Performance Indicators (KPIs), Google Analytics, Expectation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      786 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Warehousing, Data Visualization, SQL, Data Storytelling, Data Migration, Data Security, IBM DB2, Pivot Tables And Charts, Descriptive Statistics, Data Management, Database Design, MySQL, Cloud Storage, Extract, Transform, Load, Data Architecture, Data Cleansing, Databases, Business Intelligence, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, Generative AI, Commercialization, Product Lifecycle Management, Product Improvement, Product Management, Stakeholder Communications, Customer experience improvement, Technical Product Management, ChatGPT, Risk Management, AI Personalization, New Product Development, Product Development, Product Strategy, Innovation, Business Ethics, Artificial Intelligence, Creativity, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Project Manager

      Skills you'll gain: Agile Software Development, Stakeholder Management, Project Management, Agile Methodology, Project Documentation, Agile Project Management, Project Closure, Team Performance Management, Project Risk Management, Stakeholder Engagement, Communication Planning, Project Management Life Cycle, Project Planning, Earned Value Management, Professional Networking, Interviewing Skills, Risk Management, Leadership, Project Management Institute (PMI) Methodology, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Sales and CRM Overview

      Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Salesforce, Sales Process, Sales Operations, Sales, B2B Sales, Data Management, Business-To-Consumer, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Engineering Project Management

      Skills you'll gain: Stakeholder Management, Cost Estimation, Communication Planning, Project Estimation, Scope Management, Stakeholder Communications, Project Controls, Project Scoping, Cost Management, Earned Value Management, Work Breakdown Structure, Quality Assurance, Risk Management, Team Management, Project Risk Management, Organizational Structure, Project Management, Project Documentation, Planning, Procurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Influencing: Storytelling, Change Management and Governance

      Skills you'll gain: Risk Management Framework, Influencing, Persuasive Communication, Storytelling, Conflict Management, Risk Management, Overcoming Objections, Governance Risk Management and Compliance, Rapport Building, Operational Risk, Negotiation, Change Management, Leadership, Governance, Organizational Change, Communication, Business Transformation, Interpersonal Communications, Mediation, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Management learners also search

    Management
    Business Management
    Operations Management
    Project Management
    Business
    Product Marketing
    Beginner Project Management
    Business Development
    1…789…815

    In summary, here are 10 of our most popular marketing management courses

    • ChatGPT for Project Management - Leveraging AI for Success: Vanderbilt University
    • Software Product Management: University of Alberta
    • Introduction to Operations Management: University of Pennsylvania
    • IBM IT Project Manager: IBM
    • Search Engine Optimization (SEO): University of California, Davis
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • IBM Data Management: IBM
    • Generative AI for Product Managers: IBM
    • IBM Project Manager: IBM
    • Sales and CRM Overview: Salesforce

    Skills you can learn in Entrepreneurship

    Innovation (38)
    Modeling (25)
    Business Model (18)
    Plan (16)
    Investment (15)
    Market (economics) (15)
    Product (12)
    Planning (11)
    Social Entrepreneurship (10)
    Strategic Management (10)
    Business Plan (9)
    Business Strategy (6)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok