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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      Advanced Learning Algorithms

      Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Classification And Regression Tree (CART), Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Data Ethics, Decision Tree Learning, Tensorflow, Supervised Learning, Deep Learning, Random Forest Algorithm, Artificial Neural Networks, Algorithms, Regression Analysis, Performance Tuning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Generative AI, Data Science, Deep Learning, Business Ethics, Artificial Neural Networks, Business Transformation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (1): Models and Applications

      Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Applied Mathematics, Business Modeling, Industrial Engineering, Operations Management, Inventory Control, Resource Allocation, Business Analytics, Production Planning, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Portfolio Management, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      539 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Data Management for Clinical Research

      Skills you'll gain: Clinical Data Management, Data Capture, Clinical Research, Data Management, Data Collection, Data Sharing, Data Strategy, Data Quality, Sampling (Statistics), Data Storage, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Contract Management, Interpersonal Communications, Influencing, Planning, Decision Making, Cultural Sensitivity, Industrial and Organizational Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Understanding Medical Research: Your Facebook Friend is Wrong

      Skills you'll gain: Probability & Statistics, Research Design, Statistical Methods, Descriptive Statistics, Research Methodologies, Statistical Analysis, Scientific Methods, Clinical Research, Data Analysis, Statistical Hypothesis Testing, Data Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Forecasting, Probability, Linear Algebra, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Cape Town

      Understanding Clinical Research: Behind the Statistics

      Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Clinical Research, Statistical Analysis, Quantitative Research, Statistics, Descriptive Statistics, Statistical Inference, Probability Distribution, Probability, Epidemiology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

      Skills you'll gain: Tensorflow, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Machine Learning Methods, Artificial Neural Networks, Applied Machine Learning, Machine Learning, Supervised Learning, Machine Learning Algorithms, Network Architecture, Algorithms, Analysis, Debugging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      63K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U
      I
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Mining, Pandas (Python Package), Correlation Analysis, Web Scraping, NumPy, Probability & Statistics, Predictive Modeling, Big Data, Automation, Data Visualization Software, Data Collection, Data Science, GitHub, Python Programming, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      112K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Mathematical Modeling, Algebra, Resource Allocation, Facility Management, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      147 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Marketing Analytics: University of Virginia
    • Advanced Learning Algorithms: DeepLearning.AI
    • AI For Everyone: DeepLearning.AI
    • Operations Research (1): Models and Applications: National Taiwan University
    • Data Management for Clinical Research: Vanderbilt University
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Understanding Medical Research: Your Facebook Friend is Wrong: Yale University
    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • Understanding Clinical Research: Behind the Statistics: University of Cape Town
    • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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