• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Marketing, Communication, and PR

      Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Writing Stories About Ourselves

      Skills you'll gain: Storytelling, Content Creation, Editing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Glasgow

      Writing for Business Advanced

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      M

      Michigan State University

      Transmedia Writing

      Skills you'll gain: Game Design, Peer Review, Storytelling, Video Game Development, Writing and Editing, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Content Development and Management

      Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Promotions and Campaigns, Media and Communications, Generative AI Agents, Scheduling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Verbal Communication Skills, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Prioritization, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      477 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Writing Skills for University Success

      Skills you'll gain: Writing, Research, Grammar, Editing, Intellectual Property, Organizational Skills, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Content Creation, Online Advertising, Marketing, Copywriting, E-Commerce

      4.9
      Rating, 4.9 out of 5 stars
      ·
      314 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Google Analytics, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      391 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Indian Institute for Human Settlements

      Writing and Disseminating Grey Literature

      Skills you'll gain: Editing, Storytelling, Writing and Editing, Photography, Journalism, Blogs, Content Creation, Infographics, Writing, Media and Communications, Social Media, Research, Instagram

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Better Writing

      Skills you'll gain: Writing, Editing, Proofreading, Concision, Critical Thinking, Organizational Skills, Persistence, Self-Motivation, Brainstorming, Diversity Awareness, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1…101112…18

    In summary, here are 10 of our most popular copywriting courses

    • Marketing, Communication, and PR: Microsoft
    • Writing Stories About Ourselves: Wesleyan University
    • Writing for Business Advanced: University of Glasgow
    • Transmedia Writing: Michigan State University
    • Content Development and Management: Microsoft
    • Google SEO Capstone Project: University of California, Davis
    • Writing Skills for University Success: University of California, Irvine
    • Marketing digital e e-commerce do Google: Google
    • E-Marketing: University of California, Irvine
    • Writing and Disseminating Grey Literature: Indian Institute for Human Settlements

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok