• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • R

      Rutgers the State University of New Jersey

      Supply Chain Management

      Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Forecasting, Process Improvement, Supplier Management, Operations Management, Customer Demand Planning, Purchasing, Production Process, Supply Management, Operational Efficiency, Warehouse Management, Supply Chain Planning, Inventory and Warehousing, Inventory Management System, Transportation, Supply Chain, and Logistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The University of Edinburgh

      Introduction to Philosophy

      Skills you'll gain: Political Sciences, Social Studies, Research, Science and Research, Psychology, Scientific Methods, Policy Analysis, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.5K reviews

      Mixed · Course · 3 - 6 Months

    • M

      Meta

      Meta Android Developer

      Skills you'll gain: React Native, Android Studio, Restful API, Version Control, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Meta iOS Developer

      Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Deep Learning with PyTorch, Keras and Tensorflow

      Skills you'll gain: PyTorch (Machine Learning Library), Keras (Neural Network Library), Deep Learning, Reinforcement Learning, Unsupervised Learning, Image Analysis, Data Manipulation, Tensorflow, Verification And Validation, Generative AI, Artificial Neural Networks, Data Processing, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Computer Vision, Artificial Intelligence, Scientific Visualization, Time Series Analysis and Forecasting, Predictive Modeling, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Warehousing, Analytics, Apache Spark, Data Cleansing, Data Lakes, Extract, Transform, Load, Data Visualization Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • I

      Imperial College London

      Mathematics for Machine Learning

      Skills you'll gain: Linear Algebra, Dimensionality Reduction, NumPy, Regression Analysis, Calculus, Applied Mathematics, Probability & Statistics, Feature Engineering, Machine Learning Methods, Jupyter, Advanced Mathematics, Data Science, Statistics, Statistical Analysis, Artificial Neural Networks, Algorithms, Data Manipulation, Python Programming, Machine Learning, Derivatives

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Sequence Models

      Skills you'll gain: Natural Language Processing, Artificial Neural Networks, Tensorflow, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Deep Learning, Applied Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      W

      Wesleyan University

      Social Psychology

      Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Behavior Management, Conflict Management, Interpersonal Communications, Cultural Diversity, Research, Ethical Standards And Conduct, Experimentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Drug Development

      Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Regulatory Affairs, Pharmacology, Medical Science and Research, Health Care Procedure and Regulation, Commercialization, Patient Safety

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      People and Soft Skills for Professional and Personal Success

      Skills you'll gain: Active Listening, Problem Solving, Collaboration, Presentations, Critical Thinking and Problem Solving, Interpersonal Communications, Teamwork, Conflict Management, Creative Problem-Solving, Constructive Feedback, Creative Thinking, Root Cause Analysis, Virtual Teams, Social Skills, Professional Development, Public Speaking, Persuasive Communication, Client Services, Ability To Meet Deadlines, Verbal Communication Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Specialization · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…111213…304

    In summary, here are 10 of our most popular market research courses

    • Supply Chain Management: Rutgers the State University of New Jersey
    • Introduction to Philosophy: The University of Edinburgh
    • Meta Android Developer: Meta
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Meta iOS Developer: Meta
    • IBM Deep Learning with PyTorch, Keras and Tensorflow: IBM
    • Introduction to Data Analytics: IBM
    • Mathematics for Machine Learning: Imperial College London
    • Sequence Models: DeepLearning.AI
    • Social Psychology: Wesleyan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok