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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Target Audience, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Web Analytics, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.6K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      T

      The University of Sydney

      Positive Psychiatry and Mental Health

      Skills you'll gain: Mental Health, Stress Management, Community Mental Health Services, Mental and Behavioral Health Specialties, Psychiatry, Positivity, Optimism, Resilience, Behavioral Health, Mental Health Therapies, Personal Development, Creativity, Self-Awareness, Psychology, Physical Therapy, Relationship Building, Social Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Agile Product Development, Innovation, Product Improvement, Ideation, Product Lifecycle Management, Customer Insights, Design and Product, Product Roadmaps, Product Design, Stakeholder Engagement, Customer Engagement, Data-Driven Decision-Making, Web Analytics, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Campaign Management, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Digital Marketing, Shipping and Receiving, Advertising, Retail Sales, Web Analytics, Trend Analysis, Market Trend

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Persona Development, Search Engine Optimization, Web Analytics and SEO, Target Audience, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Marketing Strategy and Techniques, Social Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The University of Chicago

      Understanding the Brain: The Neurobiology of Everyday Life

      Skills you'll gain: Psychology, Life Sciences, Anatomy, Behavioral Health, Non-Verbal Communication, Respiration, Mental and Behavioral Health Specialties, Vital Signs, Disabilities, Medical Terminology, Medical Science and Research, Experimentation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Qualitative Comparative Analysis (QCA)

      Skills you'll gain: Qualitative Research, Research Design, Report Writing, Scientific Methods, Research, Research Methodologies, Social Sciences, Data Analysis Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 3 Months

    • E

      Eindhoven University of Technology

      Ethics, Technology and Engineering

      Skills you'll gain: Ethical Standards And Conduct, Engineering Design Process, Engineering Practices, Research, Policy Analysis, Technology Strategies, Risk Management Framework

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The University of North Carolina at Chapel Hill

      Positive Psychology

      Skills you'll gain: Positivity, Resilience, Personal Development, Emotional Intelligence, Empathy, Adaptability, Relationship Building, Psychology, Creativity, Social Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Mixed · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      Natural Language Processing with Classification and Vector Spaces

      Skills you'll gain: Natural Language Processing, Supervised Learning, Dimensionality Reduction, Text Mining, Machine Learning, Feature Engineering, Artificial Intelligence, Unstructured Data, Regression Analysis, Bayesian Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Branding, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Marketing Strategies, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Managing Emotions in Times of Uncertainty & Stress

      Skills you'll gain: Emotional Intelligence, Personal Development, Stress Management, Classroom Management, Student Engagement, Cultural Responsiveness, Education and Training, Empathy, Self-Awareness, Social Skills, Cultural Diversity, Relationship Building, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Google Ads for Beginners: Coursera Project Network
    • Positive Psychiatry and Mental Health : The University of Sydney
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Introduction to Google SEO: University of California, Davis
    • Understanding the Brain: The Neurobiology of Everyday Life: The University of Chicago
    • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
    • Ethics, Technology and Engineering : Eindhoven University of Technology
    • Positive Psychology : The University of North Carolina at Chapel Hill
    • Natural Language Processing with Classification and Vector Spaces: DeepLearning.AI

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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