• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Coursera Plus
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Qualitative Research Methods Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Market Research Analysts

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Generative AI, Marketing Analytics, Market Trend, Persona Development, Trend Analysis, ChatGPT, Analytics, OpenAI, Data Analysis, Forecasting, Ethical Standards And Conduct

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Translational Science

      Skills you'll gain: Clinical Trials, Health Disparities, Clinical Research, Health Equity, Public Health, Epidemiology, Health Policy, Health Care, Medical Science and Research, Policy Development, Health Care Procedure and Regulation, Community Health, Health Systems, Research, Policy Analysis, Advocacy, Public Policies, Healthcare Industry Knowledge, Scientific Methods, Pharmaceuticals

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Marketing Science Certification Prep

      Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Google Analytics, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Leadership and Management, Leadership, Performance Management, Business Leadership, Interviewing Skills, Compensation Management, Decision Making, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidade Estadual de Campinas

      Revisão Sistemática e Meta-análise

      Skills you'll gain: Data Synthesis, Data Collection, Scientific Methods, Research, Research Design, Research Reports, Research Methodologies, Quantitative Research, Clinical Research, Peer Review, Data Quality, Report Writing, Epidemiology, Statistical Analysis, Qualitative Research, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Clinical Trials Data Management and Quality Assurance

      Skills you'll gain: Clinical Data Management, Data Quality, Quality Assurance, Clinical Trials, Data Cleansing, Data Integrity, Data Governance, Microsoft Excel, Data Compilation, Data Collection, Data Sharing, Data Security, Patient Treatment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Content Marketing, Color Theory, Promotional Strategies, Social Media Content, Target Audience, Typography, Color Matching, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Customer experience strategy (CX), Graphic and Visual Design, Social Media Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Effectiveness, Prompt Engineering, Adobe Creative Cloud, Data Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      730 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Alberta

      Reinforcement Learning

      Skills you'll gain: Reinforcement Learning, Machine Learning, Sampling (Statistics), Machine Learning Algorithms, Artificial Intelligence, Deep Learning, Simulations, Solution Architecture, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Markov Model, Supervised Learning, Algorithms, Performance Testing, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution, Debugging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      Terrorism and Counterterrorism: Comparing Theory and Practice

      Skills you'll gain: Public Safety and National Security, Research, Research Methodologies, Policy Analysis, Media and Communications, Social Studies, World History, International Relations, Political Sciences, Public Policies, Trend Analysis, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Structure, Decision Making, Organizational Leadership, Organizational Change, Professional Networking, Strategic Decision-Making, Business, Social Sciences, Culture, Sociology, Analysis, Resource Management, Learning Theory, Innovation, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Framework for Data Collection and Analysis

      Skills you'll gain: Surveys, Research Methodologies, Data Collection, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Big Data, Statistical Methods

      4.2
      Rating, 4.2 out of 5 stars
      ·
      763 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      IBM Product Owner

      Skills you'll gain: Sprint Retrospectives, Agile Product Development, Agile Software Development, Backlogs, Stakeholder Communications, Agile Methodology, Stakeholder Management, Cross-Functional Collaboration, Kanban Principles, Product Roadmaps, Information Technology, Agile Project Management, Computer Hardware, Prioritization, Virtual Teams, Product Strategy, Product Planning, Product Management, User Story, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Qualitative Research Methods learners also search

    UX Design
    UI
    Beginner UX Design
    Information Design
    UX Design Projects
    Beginner UX
    UI Projects
    Beginner C Programming
    1…192021…349

    In summary, here are 10 of our most popular qualitative research methods courses

    • GenAI for Market Research Analysts: Coursera Instructor Network
    • Translational Science: University of Michigan
    • Meta Marketing Science Certification Prep: Meta
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Revisão Sistemática e Meta-análise: Universidade Estadual de Campinas
    • Clinical Trials Data Management and Quality Assurance: Johns Hopkins University
    • Adobe Marketing Specialist: Adobe
    • Reinforcement Learning: University of Alberta
    • Terrorism and Counterterrorism: Comparing Theory and Practice: Universiteit Leiden
    • Organizational Analysis : Stanford University

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok