• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Ppc Advertising

    PPC Advertising Courses Online

    Master pay-per-click (PPC) advertising for digital marketing. Learn to create, manage, and optimize PPC campaigns on platforms like Google Ads.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the PPC Advertising Course Catalog

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, LinkedIn, Self-Awareness, Professional Development, Professional Networking, Lifelong Learning, Public Relations, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Marketing Science Certification Exam

      Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Working with the Media

      Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Strategic Communication, Branding, Communication Strategies, Storytelling, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      88 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Design with Easil

      Skills you'll gain: Marketing Design, Social Media Marketing, Marketing Materials, Social Media Campaigns, Marketing, Content Creation, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Brand Loyalty, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      198 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Product Knowledge, Business Marketing, Business Communication, Product Demonstration, Customer Complaint Resolution, Marketing Strategies, Verbal Communication Skills, Business Correspondence, Customer Service, Company, Product, and Service Knowledge, Product Marketing, Rapport Building, Advertising, Vocabulary, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      145 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      How to Implement and Evaluate Communication Campaigns

      Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Media Strategy, Communication Strategies, Owned Media, Plan Execution, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Foundations of Neuroscience

      Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Marketing, Psychology, Performance Measurement, Anatomy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Annual Campaigns: Building a Case for Support

      Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    PPC Advertising learners also search

    Advertising
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    Social Entrepreneurship
    1…202122…61

    In summary, here are 10 of our most popular ppc advertising courses

    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • Meta Marketing Science Certification Exam: Meta
    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Working with the Media: University of Colorado Boulder
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
    • Marketing Design with Easil: Coursera Project Network
    • 中级商务汉语(入职与营销篇): Peking University
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok