• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Preview
      Preview
      U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality and Food Services, Global Marketing, Product Quality (QA/QC), Business Strategy, Brand Management, Value Propositions, Customer Analysis, Competitive Analysis, Growth Strategies, Brand Strategy, Market Opportunities, Consumer Behaviour, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Introduction to Strategic Brand Management

      Skills you'll gain: Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Business Strategy, Portfolio Management, New Business Development, Business Valuation, Value Propositions, Competitive Analysis, B2B Sales, Business-To-Consumer, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Project Management

      Skills you'll gain: Stakeholder Management, Cost Management, Team Management, Team Leadership, Project Management, Communication Planning, Teamwork, Project Management Life Cycle, Conflict Management, Project Coordination, Project Schedules, Financial Analysis, Procurement, Strategic Communication, Cost Estimation, Planning, Ethical Standards And Conduct, Communication, Risk Management, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      509 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Program Manager

      Skills you'll gain: Stakeholder Engagement, Program Management, Stakeholder Management, Agile Software Development, Agile Methodology, Change Control, Agile Project Management, Stakeholder Communications, Team Performance Management, Process Improvement, Change Management, Project Management Life Cycle, Project Management Office (PMO), Agile Product Development, Product Roadmaps, Governance, Scope Management, Project Management Institute (PMI) Methodology, Data Ethics, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT for Project Management - Leveraging AI for Success

      Skills you'll gain: Prompt Engineering, ChatGPT, Meeting Facilitation, Large Language Modeling, Workflow Management, Project Implementation, Project Coordination, Project Planning, Project Management, Artificial Intelligence, Generative AI, Plan Execution, Taking Meeting Minutes, Complex Problem Solving, Process Improvement, Technical Communication, Management Reporting, Organizational Skills, Decision Making, Application Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Financial Market, Investment Banking, Portfolio Management, Finance, Capital Markets, Financial Services, Corporate Finance, Derivatives, Investments, Financial Regulation, Risk Management, Behavioral Economics, Equities, Underwriting, Securities (Finance), Lending and Underwriting, Market Dynamics, Governance, Insurance, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Marketing Strategies, Marketing Planning, Marketing Management, Marketing Analytics, Integrated Marketing Communications, Product Lifecycle Management, Business Strategy, Brand Strategy, Brand Management, Target Market, Market Analysis, Marketing Communications, Marketing Channel, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      261 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Management

      Skills you'll gain: Construction Estimating, Project Schedules, Construction Management, Earned Value Management, Cost Estimation, Project Finance, Cost Management, Work Breakdown Structure, Construction Accounting, Environment Health And Safety, Building Information Modeling, Project Risk Management, Scheduling, Cost Control, Commercial Construction, Risk Management, Lean Methodologies, Business Transformation, Finance, Construction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Project Management, Organizational Change, Change Management, Project Scoping, Leadership and Management, Organizational Structure, Project Planning, Project Closure, Agile Methodology, Waterfall Methodology, Communication Planning, Strategic Thinking, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      96K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Forecasting, Hospitality Management, Hotel Operations, Budgeting, Asset Management, Data-Driven Decision-Making, Target Market, Market Share, Demand Generation, Hospitality, Online Advertising, Marketing Channel, Strategic Marketing, Demand Planning, Brand Strategy, Constructive Feedback, Operational Analysis, Direct Marketing, E-Commerce

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Intrusion Detection and Prevention, Network Security, Open Web Application Security Project (OWASP), Event Monitoring, Security Controls, Threat Management, Computer Security Incident Management, Security Awareness, Threat Detection, Incident Response, Vulnerability Management, Cyber Attacks, Cybersecurity, Debugging, Relational Databases, Linux, Interviewing Skills, Python Programming, SQL

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1234…761

    In summary, here are 10 of our most popular brand management courses

    • Food & Beverage Management: Università Bocconi
    • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Microsoft Project Management: Microsoft
    • IBM Program Manager: IBM
    • ChatGPT for Project Management - Leveraging AI for Success: Vanderbilt University
    • Financial Markets: Yale University
    • Marketing Management: S.P. Jain Institute of Management and Research
    • Product Management: Universidad de Palermo
    • Construction Management: Columbia University
    • Foundations of Project Management: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok