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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Email Marketing, Marketing Communications, Target Audience, Persona Development, Marketing Analytics, E-Commerce, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Storyboarding, Wireframing, UI/UX Research, Responsive Web Design, User Experience Design, Design Thinking, User Research, Information Architecture, Figma (Design Software), Usability Testing, User Story, Web Design, Design Reviews, Usability, Presentations, Design Research, Persona (User Experience), Ideation, User Centered Design, Mockups

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: UI/UX Research, Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Persona (User Experience), Web Content Accessibility Guidelines, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Social Media Strategy, Competitive Analysis, Target Audience, Content Marketing, Peer Review, Social Media, Content Strategy, Social Media Marketing, Google Analytics, Presentations, Forecasting, Expectation Management, User Research, Digital Marketing, Relationship Management, Marketing Strategy and Techniques, Digital Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Data-Driven Decision-Making, E-Commerce, Digital Marketing, Branding, Marketing Channel, Marketing Strategy and Techniques, Customer Analysis, Advertising, Marketing Analytics, Search Engine Marketing, Customer Engagement, Content Marketing, Brand Awareness, Search Engine Optimization, Social Media Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: ChatGPT, Generative AI, Email Marketing, OpenAI, Digital Marketing, Advertising, Marketing Automation, MarTech, Marketing Analytics, Marketing, Marketing Strategies, Content Creation, Search Engine Optimization, Digital Content, Artificial Intelligence, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML), Software Development Tools, Image Analysis, Technical Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Agile Product Development, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Information Technology, Competitive Analysis, Business Analysis, Business Strategy, Cyber Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Key Performance Indicators (KPIs), Target Audience, Marketing Planning, Social Media Strategy, Social Media Marketing, Content Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Advertising Campaigns, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      385 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Product Roadmaps, ChatGPT, Product Planning, Commercialization, Product Strategy, Artificial Intelligence, Project Management Life Cycle, Data Ethics, OpenAI, Product Marketing, Stakeholder Management, Competitive Analysis, Product Testing, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Strategic Decision-Making, Brand Management, Marketing Planning, Branding, Price Negotiation, Marketing Strategies, Retail Management, Data-Driven Decision-Making, Marketing Channel, Product Strategy, Revenue Management, Market Dynamics, Merchandising, Conflict Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Content Marketing, Plan Execution, Social Media Management, Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Key Performance Indicators (KPIs), Social Media Content, Business Marketing, Marketing Planning, Network Analysis, LinkedIn, Facebook

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    Sports Marketing learners also search

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    1234…169

    In summary, here are 10 of our most popular sports marketing courses

    • Customer Understanding and Digital Marketing Channels: Unilever
    • Google UX Design: Google
    • Foundations of User Experience (UX) Design: Google
    • Search Engine Optimization (SEO): University of California, Davis
    • Foundations of Digital Marketing and E-commerce: Google
    • Generative AI for Digital Marketing: IBM
    • Leading the Modern Day Business: University of Virginia
    • E-Marketing: University of California, Irvine
    • IBM AI Product Manager: IBM
    • Google Digital Marketing & E-commerce: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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