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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Key Performance Indicators (KPIs), Human Resources Management and Planning, Corporate Strategy, Talent Management, Technology Strategies, Leadership and Management, Branding, Marketing Management, Business Process Improvement, Consumer Behaviour, Marketing Planning, Technical Management, Brand Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Toma de Decisiones Basadas en Datos

      Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Databases, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Predictive Analytics, Organizational Structure, Business Transformation, Business Strategy, Organizational Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio

      Skills you'll gain: Descriptive Analytics, Business Analytics, Statistical Reporting, Data Visualization, Data Mining, Dimensionality Reduction, Data Analysis, R Programming, Scientific Visualization, Statistical Modeling, Big Data, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Statistical Visualization

      Credit offered

      Mastertrack · 6 - 12 Months

    • S

      S.P. Jain Institute of Management and Research

      Post Graduate Diploma in Management Online

      Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Design Thinking, Operations Management, Business Valuation, Competitive Analysis, Manufacturing Operations, Business Strategy, Supply Chain Management, Digital Transformation, Persuasive Communication, Consumer Behaviour, Organizational Leadership, Integrated Marketing Communications, Team Management, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      W

      Whizlabs

      Azure ML: Designing and Preparing Machine Learning Solutions

      Skills you'll gain: Microsoft Azure, MLOps (Machine Learning Operations), Azure Synapse Analytics, Apache Spark, Applied Machine Learning, Data Science, Cloud Computing, Machine Learning, Data Management, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Data Processing, Scalability, Continuous Monitoring

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Planning: Manage Content Like a Pro

      Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

      Beginner · Course · 1 - 4 Weeks

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Innovation

      University Certificate · 6 - 12 Months

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Business Administration (iMBA)

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Ciencia de Datos

      Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Data Visualization

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular marketing analytics courses

    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Certificado en Toma de Decisiones Basadas en Datos: Pontificia Universidad Católica de Chile
    • Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio: Pontificia Universidad Católica de Chile
    • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
    • Azure ML: Designing and Preparing Machine Learning Solutions: Whizlabs
    • Instagram Planning: Manage Content Like a Pro: Coursera
    • Innovation Management and Entrepreneurship University Certificate: HEC Paris
    • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
    • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
    • Master of Business Administration (iMBA): University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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