What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

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Explore the Content Strategy Course Catalog

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Introduction au Marketing des réseaux sociaux
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Status: Free Trial
Coursera
Creating Engaging Content for TikTok
Skills you'll gain:
Beginner · Course
Status: New
Coursera
Facebook Communities: Maximize Interaction
Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Policy Development, Discussion Facilitation, Content Strategy
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Watch: Create Engaging Videos
Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
Advanced UX Strategies for Product Managers
Skills you'll gain: UI/UX Strategy, User Experience, User Experience Design, Design and Product, Data Storytelling, Experience Design, User Centered Design, Usability Testing, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), User Feedback, Wireframing, Customer experience improvement, Prioritization
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Insights: Crack the Algorithm
Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Content Strategy, Social Media Strategy, Digital Media Strategy, Customer Engagement
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Visuals: Enhance Photography & Design
Skills you'll gain: Facebook, Drive Engagement, Photo Editing, Photography, Design, Graphic and Visual Design, Content Creation, Social Media Content, Content Strategy, Social Media, Typography, Color Theory
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Recruiting Fundamentals
Skills you'll gain: Recruitment, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Acquisition, Human Resources, LinkedIn, Talent Sourcing, Compliance Management, Interviewing Skills, Labor Law, Brand Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks
Status: New
Macquarie University
Mobile Security
Skills you'll gain: Mobile Security, Android (Operating System), Malware Protection, Apple iOS, Application Security, File Systems, Incident Response, Authentications, Data Integrity, Vulnerability Assessments, Data Analysis Software, Encryption
Beginner · Course · 1 - 3 Months
Status: New
Coursera
Instagram Analytics: Optimize Performance
Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Board Infinity
Step-by-Step Resume Building: Job-Winning ATS-Proof Resumes
Skills you'll gain: Applicant Tracking Systems, Personal Development, Content Development and Management, LinkedIn, Recruitment, Professional Development, Self-Awareness, Goal Setting, Writing and Editing, Concision, Keyword Research, Editing, Marketing, Organizational Skills
Beginner · Course · 1 - 3 Months
Status: New
Macquarie University
Cyber Strategy, Planning & Compliance
Skills you'll gain: Cyber Governance, Cyber Security Policies, Cyber Security Strategy, Threat Modeling, Cyber Risk, Cyber Security Assessment, Vulnerability Assessments, Compliance Management, ISO/IEC 27001, Return On Investment, NIST 800-53, Risk Management, Auditing, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks