What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

Status: New
Google Cloud
Change Management for Google Workspace Português Brasileiro
Skills you'll gain: Change Management, Organizational Change, Stakeholder Engagement, Google Workspace, Process Development, Customer Success Management, Customer Communications Management, Organizational Strategy, Training and Development, Communication Strategies, Employee Engagement, Needs Assessment
Intermediate · Course · 1 - 3 Months
Status: Free Trial
SkillUp EdTech
E-commerce and Email Marketing
Skills you'll gain:
Intermediate · Course
Google Cloud
Google Workspace Mail Management - Français
Skills you'll gain: Email Security, Data Loss Prevention, Google Workspace, Malware Protection, Security Controls, Personally Identifiable Information, Network Routing, Content Management, Record Keeping
Beginner · Course · 1 - 4 Weeks
Meta
Introduction au Marketing des réseaux sociaux
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Evaluating Candidates and Managing the Offer Process
Skills you'll gain: Compensation and Benefits, Recruitment, Negotiation, Interviewing Skills, Constructive Feedback, Verbal Communication Skills, Professional Networking, Employee Onboarding, Relationship Building, Communication Strategies
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Automatic Data Processing, Inc. (ADP)
Recruiting Fundamentals
Skills you'll gain: Recruitment, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Acquisition, Human Resources, LinkedIn, Talent Sourcing, Compliance Management, Interviewing Skills, Labor Law, Brand Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Coursera
Creating Engaging Content for TikTok
Skills you'll gain:
Beginner · Course
O.P. Jindal Global University
M.A. in International Relations, Security, and Strategy
Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Risk Mitigation, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Political Sciences, Economic Development, International Relations, Cybersecurity, Socioeconomics, Governance, Public Safety and National Security, Mitigation, Ancient History, Social Sciences, Conflict Management
Earn a degree
Degree · 1 - 4 Years
HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Innovation
University Certificate · 6 - 12 Months
Indian School of Business
Certificate in Strategic Leadership
Skills you'll gain: Business Strategy, Crisis Management, Strategic Thinking, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Executive Presence, Competitive Intelligence, Team Leadership, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis
University Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Data Collection, Corporate Tax
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Graduate Certificate in Strategic Leadership & Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months