• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Modeling, Economics, Predictive Modeling, Statistical Analysis, Forecasting, Statistics, Estimation, Market Trend, Probability, Statistical Hypothesis Testing, Linear Algebra, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Influencing People

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Relationship Building, Organizational Leadership, People Development, Rapport Building, Stakeholder Management, Communication, Relationship Management, Professional Networking, Trustworthiness, Social Skills, Personal Attributes

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Geneva

      International Organizations Management

      Skills you'll gain: International Relations, Leadership and Management, Governance, Business, Organizational Strategy, Leadership, Branding, Strategic Partnership, Marketing, World History, Stakeholder Management, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Ideation, Design Thinking, New Product Development, Business Strategy, Project Implementation, Strategic Partnership, Organizational Structure, Business Modeling, Lean Methodologies, Decision Making, Diversity and Inclusion

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Entrepreneurship: Launching an Innovative Business

      Skills you'll gain: Customer Analysis, Commercialization, Business Modeling, Innovation, Entrepreneurship, Market Opportunities, Business Planning, Customer Insights, Product Development, Entrepreneurial Finance, Market Analysis, Ideation, New Business Development, Marketing Strategies, Sales Strategy, Product Marketing, Product Design, Sales Presentations, Fundraising, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management

      Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Leadership, Organizational Strategy, Strategic Planning, Business Planning, Strategic Decision-Making, Corporate Strategy, Technology Strategies, Global Marketing, Entrepreneurship, Innovation, Competitive Analysis, Market Share

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: The Power of Markets

      Skills you'll gain: Supply And Demand, Economics, Tax, Cost Benefit Analysis, Market Analysis, Resource Allocation, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Social Media Management, Marketing, Marketing Strategies, Content Strategy, Community Development, Market Analysis, Market Trend, Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      The Materiality of ESG Factors

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Corporate Sustainability, Environmental Issue, Stakeholder Engagement, Corporate Strategy, Risk Management, Environmental Laws, Environmental Regulations, Equities, Investment Management, Succession Planning, Investments, Compensation Management, Financial Management, Business Ethics, Portfolio Management, Return On Investment, Financial Market, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Competitive Analysis, Regional Sales, Sales Management, Market Analysis, Sales, Consultative Selling, Sales Strategy, Market Opportunities, Sales Process, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      Connected Leadership

      Skills you'll gain: Systems Thinking, Time Management, Team Building, Action Oriented, Team Leadership, Team Management, Strategic Leadership, Complex Problem Solving, Critical Thinking and Problem Solving, Leadership, Visionary, Leadership and Management, Personal Development, Planning, Emotional Intelligence, Self-Awareness, Goal Setting, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      720 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Product Knowledge, Closing (Sales), Selling Techniques, Sales Process, Target Audience, Business-To-Consumer, Sales, Company, Product, and Service Knowledge, Persuasive Communication, Sales Strategy, Communication, Customer Engagement, Customer Relationship Building, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    1…323334…194

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • Influencing People: University of Michigan
    • International Organizations Management : University of Geneva
    • Innovation Management: Erasmus University Rotterdam
    • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
    • Strategic Management: Copenhagen Business School
    • Microeconomics: The Power of Markets: University of Pennsylvania
    • What is Social?: Northwestern University
    • The Materiality of ESG Factors: University of Pennsylvania
    • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok