What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

University of Illinois at Urbana-Champaign
Financial Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Value Chain Management Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Management
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Graduate Certificate in Taxation
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
HEC Paris
Executive MSc & MSc in Innovation and Entrepreneurship
Skills you'll gain: New Product Development, Research Methodologies, Intellectual Property, Innovation, Performance Measurement, Financial Modeling, Design Thinking, Value Propositions, Business Strategy, Private Equity, Social Media Strategy, Business Modeling, Team Building, Active Listening, Business Planning, Supplier Relationship Management, Ideation, Entrepreneurship, Stakeholder Engagement, Corporate Sustainability
Earn a degree
Degree · 1 - 4 Years
University of London
Bachelor of Science in Business Administration
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
IIT Roorkee
Executive MBA
Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®
Skills you'll gain: Unified Modeling Language, User Story, Continuous Integration, Test Automation, Software Testing, Version Control, Git (Version Control System), Unit Testing, System Testing, Acceptance Testing, Usability, Agile Methodology, Maintainability, Software Architecture, Web Content Accessibility Guidelines, Software Design, Angular, Agile Software Development, Sprint Retrospectives, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Instructional Design MasterTrack® Certificate
Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation
Credit offered
Mastertrack · 6 - 12 Months
Universidad de Palermo
Administración de Empresas Certificado MasterTrack®
Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Organizational Strategy, Marketing, Strategic Leadership, Talent Management, Technology Strategies, Employee Performance Management, People Development, Business Process Improvement, Marketing Strategies, Consumer Behaviour, Marketing Planning, IT Management, Business Strategy, Brand Strategy, Brand Management
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Metodologías ágiles de desarrollo de software Certificado MasterTrack®
Skills you'll gain: Test Automation, Software Testing, Android Jetpack, User Story, Agile Software Development, Continuous Integration, Kotlin, Unit Testing, Software Architecture, System Testing, Acceptance Testing, Security Requirements Analysis, Usability, Cloud Applications, Infrastructure As A Service (IaaS), Authentications, Authorization (Computing), Web Content Accessibility Guidelines, Platform As A Service (PaaS), Angular
Credit offered
Mastertrack · 6 - 12 Months
University of London
Bachelor of Science in Marketing
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years