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    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

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    Explore the Content Strategy Course Catalog

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Taxation

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Value Chain Management Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      Universidad de Palermo

      Administración de Empresas Certificado MasterTrack®

      Skills you'll gain: Key Performance Indicators (KPIs), Human Resource Strategy, Human Capital, Strategic Marketing, Strategic Leadership, Marketing, Enterprise Resource Planning, IT Management, Human Resources Management and Planning, Talent Management, Marketing Management, Business Process, Business Technologies, Business Process Management, Organizational Change, Marketing Strategies, Marketing Planning, Business Strategy, Brand Strategy, Brand Management

      Credit offered

      Mastertrack · 6 - 12 Months

    • H

      HEC Paris

      Executive MSc & MSc in Innovation and Entrepreneurship

      Skills you'll gain: New Product Development, Intellectual Property, Research Methodologies, Innovation, Performance Measurement, Financial Modeling, Design Thinking, Value Propositions, Private Equity, Team Building, Social Media Strategy, Business Modeling, Active Listening, Business Planning, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Creativity, Stakeholder Engagement

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Illinois at Urbana-Champaign

      Instructional Design MasterTrack® Certificate

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation

      Credit offered

      Mastertrack · 6 - 12 Months

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      G

      Google Cloud

      透過 Agentspace 加速交流知識

      Skills you'll gain: Google Workspace, Collaborative Software, OAuth, Information Management, Data Management, Data Sharing, Generative AI Agents, Data Access, Productivity Software, Cloud Storage, Content Management Systems, Artificial Intelligence, Application Programming Interface (API), Identity and Access Management

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

      Skills you'll gain: User Story, Test Automation, Software Testing, Software Architecture, Unified Modeling Language, Version Control, Agile Project Management, Usability, Agile Software Development, Maintainability, Unit Testing, Git (Version Control System), System Testing, Acceptance Testing, Software Design, Web Content Accessibility Guidelines, Continuous Integration, Agile Methodology, Software Design Patterns, Test Planning

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • G

      Georgetown University

      Bachelor of Arts in Liberal Studies

      Skills you'll gain: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Multimedia, Market Opportunities, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Finanzas Corporativas

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Digital Transformation, Accrual Accounting, Business Ethics, Financial Analysis, Derivatives, Financial Reporting, Business Valuation, Financial Accounting, Balance Sheet, Accounting, Income Statement, Securities (Finance), Strategic Leadership, Capital Budgeting, Corporate Strategy, Return On Investment, Corporate Finance

      Credit offered

      Mastertrack · 6 - 12 Months

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    In summary, here are 10 of our most popular content strategy courses

    • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
    • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign
    • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
    • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
    • Instructional Design MasterTrack® Certificate: University of Illinois at Urbana-Champaign
    • Executive MBA: IIT Roorkee
    • Bachelor of Science in Marketing: University of London
    • 透過 Agentspace 加速交流知識: Google Cloud
    • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
    • Bachelor of Science in Business Administration: University of London

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Frequently Asked Questions about Content Strategy

    "A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts.

    As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."‎

    "If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy.

    Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."‎

    By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.‎

    Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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