• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Instagram Marketing

    Instagram Marketing Courses Online

    Master Instagram marketing strategies for brand promotion. Learn to create engaging content, grow followers, and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Instagram Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      How to edit and improve a Facebook Ad

      Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, Product Planning, New Product Development, Product Improvement, Customer Engagement, Business Strategies, Internal Communications, Customer Analysis, Consumer Behaviour, Portfolio Management, Integrated Marketing Communications, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      740 reviews

      Beginner · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Marketing Entry and Execution

      Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      334 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      V

      Vanderbilt University

      Online Games: Literature, New Media, and Narrative

      Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Timelines, Culture, Multimedia, Media and Communications, Art History

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      309 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Key Performance Indicators (KPIs), Social Media

      Beginner · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Data Ethics, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Business Leadership, Critical Thinking, Generative AI, Artificial Intelligence, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Data Strategy, Information Privacy, Business Transformation, Strategic Decision-Making, Data Science, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      147 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Precision Bookkeeping: Records, Reconciliation, Reporting

      Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Python Data Analytics

      Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      197 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The University of Melbourne

      The Role of Global Capital Markets

      Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      636 reviews

      Mixed · Course · 1 - 4 Weeks

    • N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Media Planning, Market Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Beginner · Specialization · 3 - 6 Months

    Instagram Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…383940…161

    In summary, here are 10 of our most popular instagram marketing courses

    • How to edit and improve a Facebook Ad: Coursera Project Network
    • Gestión de marca y producto: IE Business School
    • International Marketing Entry and Execution: Yonsei University
    • Online Games: Literature, New Media, and Narrative: Vanderbilt University
    • Marketing digital e e-commerce do Google: Google
    • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
    • Leadership Strategies for AI and Generative AI: Fractal Analytics
    • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera Instructor Network
    • Python Data Analytics: Meta
    • The Role of Global Capital Markets: The University of Melbourne

    Skills you can learn in Computer Security And Networks

    Cybersecurity (33)
    Google (25)
    Google Cloud Platform (17)
    Internet (17)
    Cryptography (16)
    Network Security (16)
    Linux (12)
    Software Testing (12)
    Information Security (10)
    Application Programming Interfaces (8)
    Kubernetes (8)
    Web (8)

    Frequently Asked Questions about Instagram Marketing

    Instagram Marketing refers to the strategies and techniques used to promote products, services, or brands on the popular social media platform, Instagram. It involves creating and curating engaging content, attracting and growing a targeted audience, and converting followers into customers. Instagram Marketing includes various practices such as optimizing profiles, using relevant hashtags, creating visually appealing content, leveraging Instagram stories, running advertisements, collaborating with influencers, engaging with followers, and tracking and analyzing performance metrics to ensure the effectiveness of marketing campaigns.‎

    To excel in Instagram marketing, there are several key skills you need to learn:

    1. Social media strategy: Understanding the basics of social media marketing, including setting goals, defining target audience, and creating a content strategy specific to Instagram.

    2. Content creation: Having a good eye for creating visually appealing and engaging content that resonates with your target audience on Instagram. This includes skills in photography, videography, graphic design, and copywriting.

    3. Hashtag research: Mastering the art of finding and using relevant hashtags to increase the visibility of your Instagram posts and reach a wider audience.

    4. Analytics and data analysis: Learning how to measure and analyze the performance of your Instagram marketing efforts using tools like Instagram Insights and Google Analytics. This will help you make data-driven decisions and optimize your strategy for better results.

    5. Influencer marketing: Understanding how to collaborate with influencers or micro-influencers on Instagram to expand your reach and promote your brand.

    6. Community management: Knowing how to engage with your followers, respond to comments and DMs, and build a strong community on Instagram.

    7. Advertising and promotion: Familiarizing yourself with Instagram's advertising platform and learning how to create effective ad campaigns to reach your target audience.

    8. Stay updated: Since Instagram's algorithm and features constantly evolve, it's crucial to stay updated with the latest trends and best practices in the platform through continuous learning and keeping up with industry news and resources.

    By acquiring these skills, you'll be well-equipped to navigate the world of Instagram marketing and effectively promote your brand or business on the platform.‎

    With Instagram Marketing skills, you can pursue various job opportunities in the digital marketing field. Some potential job titles include:

    1. Social Media Manager: You can work with organizations to manage their social media presence, create engaging content, and develop strategic marketing campaigns on Instagram.

    2. Digital Marketing Specialist: Use your Instagram Marketing expertise to develop and execute digital marketing strategies across various platforms, including Instagram, to increase online reach and drive organic growth.

    3. Influencer Marketer: Collaborate with influencers and manage influencer marketing campaigns on Instagram to promote products, services, or brands while leveraging their reach and credibility.

    4. Content Creator/Curator: Use your knowledge of Instagram Marketing to create compelling content for brands or companies, curate visually appealing posts, and engage with the audience to build an online community.

    5. E-commerce Marketer: Help businesses drive sales and increase conversions by utilizing Instagram's shopping features, implementing effective product launches, and running targeted advertising campaigns.

    6. Analyst/Researcher: Utilize Instagram's analytics tools and other digital marketing analytics platforms to track and analyze performance metrics, conduct market research, and provide insights for brands and organizations.

    7. Freelancer/Consultant: Offer Instagram Marketing services as a freelancer or consultant, providing guidance, strategies, and execution plans to businesses seeking to enhance their social media presence and increase brand awareness.

    Remember, these are just a few examples, and the digital marketing industry is dynamic, offering a wide range of job opportunities for Instagram Marketing skills.‎

    People who are interested in social media, digital marketing, and have a creative mindset are best suited for studying Instagram Marketing. Additionally, individuals who are familiar with the platform and have a basic understanding of its features and functionalities will find it easier to grasp the concepts and strategies involved in Instagram Marketing.‎

    Here are some topics related to Instagram Marketing that you can study:

    1. Instagram marketing strategies: Learn how to develop effective marketing strategies specific to Instagram, including organic growth, content creation, and engagement techniques.

    2. Instagram analytics: Understand how to utilize Instagram Insights and other tools to analyze the performance of your marketing campaigns, track follower growth, and measure engagement rates.

    3. Influencer marketing: Explore the concept of influencer marketing on Instagram, including finding and partnering with influencers, creating successful collaborations, and measuring the impact of influencer campaigns.

    4. Instagram advertising: Discover how to create and optimize Instagram ads, including sponsored posts, stories ads, and carousel ads. Learn about targeting options, advertising budget management, and A/B testing strategies.

    5. Content planning and curation: Gain insights into content planning techniques, including creating an Instagram content calendar, developing a cohesive visual aesthetic, and sourcing high-quality and engaging content.

    6. Hashtag strategies: Learn how to effectively use hashtags to increase your reach and target specific audiences. Understand hashtag trends, research, and analysis, as well as best practices for hashtag usage.

    7. Instagram for business: Dive into the features and tools available specifically for businesses on Instagram, such as setting up a business account, utilizing shopping tags, implementing call-to-action buttons, and integrating Instagram with other marketing channels.

    8. Instagram Stories: Explore the various features and strategies for creating engaging Instagram Stories, including using stickers, polls, filters, and location tags, as well as understanding the analytics behind Stories.

    9. Community management: Master the art of managing and engaging with your Instagram community, including responding to comments and direct messages, handling customer inquiries, and utilizing user-generated content.

    10. Ongoing updates and trends: Stay up-to-date with the latest Instagram updates, algorithm changes, and trends in the platform. This knowledge will guide you in adapting your marketing strategies and staying ahead of the competition.

    Remember, studying these topics will provide you with a comprehensive understanding of Instagram marketing, enabling you to effectively promote your brand and engage with your target audience on this powerful social media platform.‎

    Online Instagram Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Instagram Marketing refers to the strategies and techniques used to promote products, services, or brands on the popular social media platform, Instagram. It involves creating and curating engaging content, attracting and growing a targeted audience, and converting followers into customers. Instagram Marketing includes various practices such as optimizing profiles, using relevant hashtags, creating visually appealing content, leveraging Instagram stories, running advertisements, collaborating with influencers, engaging with followers, and tracking and analyzing performance metrics to ensure the effectiveness of marketing campaigns. skills. Choose from a wide range of Instagram Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Instagram Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok