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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of Colorado Boulder

      Science of Exercise

      Skills you'll gain: Kinesiology, Physical Therapy, Behavioral Health, Health Assessment, Preventative Care, Blood Pressure, Respiration, Anatomy, Life Sciences, Stress Management, Vital Signs, Injury Prevention, Pharmaceuticals, Risk Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Finance, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Operational Performance Management, Consumer Behaviour, Leadership and Management, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing en redes sociales de Meta

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media Management, Social Media Content, Data Storytelling, Social Media, Social Media Strategy, Campaign Management, Performance Analysis, Content Creation, Facebook, Marketing Effectiveness, Media Planning, Performance Measurement, Performance Metric, Persona Development, Marketing Analytics, Marketing Materials, Advertising, Advertising Campaigns

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Branding, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Marketing Strategies, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategy and Techniques, Marketing Communications, Marketing Psychology, Strategic Marketing, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Global Marketing, Brand Strategy, Digital Publishing, Social Media Content, Communication Strategies, Marketing Strategies, Business Management, Business Modeling, Business Strategy, E-Commerce, Consumer Behaviour, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Personally Identifiable Information, Newsletters, Digital Marketing, Data Management, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Content Creation, Performance Metric, Target Audience, Key Performance Indicators (KPIs), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Customer Insights, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Time Series Analysis and Forecasting, Predictive Modeling, Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      516 reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Customer Insights, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Search Engine Marketing, Strategic Marketing, Brand Awareness, Content Marketing, Brand Strategy, Digital Marketing, Search Engine Optimization, Advertising, Marketing Strategy and Techniques, Brand Management, Personalized Service, Customer Communications Management, Customer Engagement, Generative AI

      4.3
      Rating, 4.3 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Business Ethics, Social Media Marketing, Market Research, Value Propositions, New Product Development, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • E

      Emory University

      AI for Marketing

      Skills you'll gain: Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Data Ethics, Customer Engagement, MarTech, Customer Acquisition Management, Artificial Intelligence, Marketing Psychology, Content Creation, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Specialization · 3 - 6 Months

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    1…456…169

    In summary, here are 10 of our most popular sports marketing courses

    • Science of Exercise: University of Colorado Boulder
    • Business Foundations: University of Pennsylvania
    • Marketing en redes sociales de Meta: Meta
    • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
    • Marketing Strategy: IE Business School
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Think Outside the Inbox: Email Marketing: Google
    • Foundations of Marketing Analytics: Emory University
    • Attract and Engage Customers with Digital Marketing: Google
    • Generative AI in Marketing: University of Virginia Darden School Foundation

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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