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    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

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    Explore the Content Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Human Capital, Business Analytics, Descriptive Analytics, Business Intelligence, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Software Developers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Large Language Modeling, Data Ethics, OpenAI, Artificial Intelligence, Software Development Tools, Software Testing, Test Automation, Software Development, DevSecOps, Application Security, CI/CD, Natural Language Processing, Code Review, Program Development, Software Architecture, Content Creation, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Large Language Modeling, Artificial Intelligence, Data Literacy, Data Mining, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, ChatGPT, Cloud Computing, Data Analysis, Data Science, Deep Learning, Machine Learning, Data Strategy, Business Strategy, Business Process Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      94K reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      3.9
      Rating, 3.9 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Introduction to Technical Writing

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Graphic and Visual Design, Design Elements And Principles, Typography, Augmented and Virtual Reality (AR/VR), Collaborative Software, Proofreading, Peer Review, Multimedia, Version Control

      4.3
      Rating, 4.3 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Career Success

      Skills you'll gain: Time Management, Business Writing, Goal Setting, Negotiation, Cash Management, Business Planning, Planning, Project Controls, Feasibility Studies, Delegation Skills, Peer Review, Team Leadership, Business Correspondence, Creative Problem-Solving, Problem Solving, Professional Networking, Financial Analysis, Communication Strategies, Communication, Emotional Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Fundamentals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Tensorflow, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation, Business Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Web Analytics and SEO, Content Strategy, Social Media Marketing, Keyword Research, Target Audience, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • H

      HEC Paris

      Entrepreneurship Strategy: From Ideation to Exit

      Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Web Content Accessibility Guidelines, Cross Platform Development, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Strategic Decision-Making, Market Analysis, Analysis, Business Economics, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    Content Strategy learners also search

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    In summary, here are 10 of our most popular content strategy courses

    • Business Analytics: University of Pennsylvania
    • Generative AI for Software Developers: IBM
    • IBM AI Foundations for Business: IBM
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Introduction to Technical Writing: Board Infinity
    • Career Success: University of California, Irvine
    • Digital Business Strategy: University of Virginia
    • Generative AI Fundamentals: IBM
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Frequently Asked Questions about Content Strategy

    "A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts.

    As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."‎

    "If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy.

    Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."‎

    By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.‎

    Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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