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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • E

      Eindhoven University of Technology

      Ethics, Technology and Engineering

      Skills you'll gain: Ethical Standards And Conduct, Engineering Design Process, Business Ethics, Engineering Practices, Research, Conceptual Design, Law, Regulation, and Compliance, Risk Management Framework, Mediation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Google UX Design (PT)

      Skills you'll gain: Adobe XD, User Experience Design, Usability Testing, Figma (Design Software), Responsive Web Design, Wireframing, Information Architecture, User Experience, Prototyping, UI/UX Research, Presentations, Design Reviews, User Story, Storyboarding, Mockups, Ideation, Software Documentation, User Research, User Centered Design, Web Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain, Supply Chain Management, Supplier Performance Management, Analytics, Business Analytics, Data Analysis, Competitive Analysis, Job Analysis, Inventory and Warehousing, Demand Planning, Data-Driven Decision-Making, Logistics, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, Market Analysis, Strategic Marketing, Risk Analysis, Innovation, Product Development, Medical Equipment and Technology, Healthcare Industry Knowledge, Health Policy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      760 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Geneva

      Particle Physics: an Introduction

      Skills you'll gain: Physics, Laboratory Equipment, Radiation Protection, Science and Research, Medical Imaging, Experimentation, Semiconductors, Research, Mathematical Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      948 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      EU policy and implementation: making Europe work!

      Skills you'll gain: Policy Analysis, Public Policies, Policy Development, Political Sciences, Environmental Policy, Program Evaluation, Governance, Research, Immigration Law, Law, Regulation, and Compliance

      4.4
      Rating, 4.4 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      371 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Communication Strategies, Sustainability Reporting, Marketing Channel, Brand Strategy, Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Relations, Global Marketing, World History, Socioeconomics, Economic Development, Cultural Diversity, Business Economics, Economics, Policty Analysis, Research, and Development, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Administrative Support and Clerical Tasks, Target Audience, Communication, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      449 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Leverage Data Science for a More Agile Supply Chain

      Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Inventory Management System, Inventory Control, Supply Chain Management, Capacity Planning, Materials Management, Process Optimization, Forecasting, Operations Management, Resource Allocation, Service Level, Capacity Management, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Cost Reduction, Simulation and Simulation Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      424 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Introduction to Key Constitutional Concepts and Supreme Court Cases

      Skills you'll gain: Legal Proceedings, Civil Procedures, Court Systems, Social Studies, Civil Law, Political Sciences, Case Law, Public Safety and National Security, Legal Research, Social Justice, Governance, Health Policy, Diversity Equity and Inclusion Initiatives

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…515253…306

    In summary, here are 10 of our most popular market research courses

    • Ethics, Technology and Engineering : Eindhoven University of Technology
    • Google UX Design (PT): Google
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • Pharmaceutical and Medical Device Innovations: University of Minnesota
    • Particle Physics: an Introduction: University of Geneva
    • EU policy and implementation: making Europe work! : Universiteit Leiden
    • Fundraising and Development: University of California, Davis
    • Marketing Verde: Universidad de los Andes
    • Negocios Internacionales I: University of New Mexico
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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