• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • I

      Imperial College London

      Measuring Disease in Epidemiology

      Skills you'll gain: Epidemiology, Public Health, Preventative Care, Biostatistics, Program Evaluation, General Medical Tests and Procedures, Probability & Statistics, Risk Analysis, Quantitative Research, Health Policy, Science and Research, Statistical Methods, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      769 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Brand New Brand

      Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Adobe InDesign, Creativity, Storytelling, Adobe Photoshop, Color Theory, Design Elements And Principles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Online Advertising, Web Analytics, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Email Marketing, Search Engine Optimization, Content Performance Analysis, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      T

      Technical University of Munich (TUM)

      The Economics of Agro-Food Value Chains

      Skills you'll gain: Market Research, Consumer Behaviour, Food Quality Assurance And Control, Surveys, Market Analysis, Packaging and Labeling, Price Negotiation, Product Quality (QA/QC), Branding, Innovation, Corporate Sustainability, Global Marketing, Economics, Behavioral Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      442 reviews

      Intermediate · Course · 3 - 6 Months

    • M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Management, Persona Development, Digital Media Strategy, Marketing, Content Marketing, Marketing Strategies, Facebook, Instagram, Goal Setting, Key Performance Indicators (KPIs), Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      843 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Health Behavior Change: From Evidence to Action

      Skills you'll gain: Public Health and Disease Prevention, Nutrition and Diet, Public Health, Behavioral Health, Mental Health, Mental and Behavioral Health, Behavioral Economics, Patient Education And Counseling, Program Evaluation, Preventative Care

      4.8
      Rating, 4.8 out of 5 stars
      ·
      447 reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      Apply Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Image Analysis, Data Ethics, Computer Vision, Deep Learning, Applied Machine Learning, Machine Learning, Unsupervised Learning, Information Privacy, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      545 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Data Science Foundations: Statistical Inference

      Skills you'll gain: Statistical Hypothesis Testing, Probability, Probability & Statistics, Statistical Inference, Statistical Methods, Probability Distribution, Statistics, Bayesian Statistics, Statistical Modeling, Data Science, Sampling (Statistics), Statistical Analysis, Data Ethics, Quantitative Research, Sample Size Determination

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      322 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Lean Software Development

      Skills you'll gain: Design Thinking, Process Mapping, Kanban Principles, User Experience Design, Lean Methodologies, Lean Manufacturing, Agile Software Development, Product Development, Lean Six Sigma, Process Improvement, Software Development, Software Development Methodologies, Continuous Improvement Process, Innovation, Prototyping

      4.6
      Rating, 4.6 out of 5 stars
      ·
      419 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      356 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Illinois Tech

      Operations and Process Management

      Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Process Mapping, Quality Management, Workflow Management, Return On Investment, Change Management, Risk Management, Business Technologies, Project Management, Pareto Chart, Key Performance Indicators (KPIs)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      145 reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…565758…306

    In summary, here are 10 of our most popular market research courses

    • Measuring Disease in Epidemiology: Imperial College London
    • Brand New Brand: California Institute of the Arts
    • Pilares de Marketing Digital: Universidad Austral
    • Analyzing Market Attractiveness Using Creately: Coursera Project Network
    • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
    • Introducción al marketing en redes sociales: Meta
    • Health Behavior Change: From Evidence to Action: Yale University
    • Apply Generative Adversarial Networks (GANs): DeepLearning.AI
    • Data Science Foundations: Statistical Inference: University of Colorado Boulder
    • Lean Software Development: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok