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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      T

      The University of Edinburgh

      Philosophy, Science and Religion: Philosophy and Religion

      Skills you'll gain: Liberal Arts, Research, Science and Research, Ethical Standards And Conduct, Cultural Diversity, Psychology, Sociology, Discussion Facilitation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      515 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      498 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Michigan State University

      Developing An Entrepreneurial Mindset: First Step Towards Success

      Skills you'll gain: Entrepreneurship, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, Strategic Thinking, New Business Development, Creative Thinking, Business Development, Personal Development, Self-Awareness, Innovation, Business Modeling, Overcoming Obstacles, Business, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      922 reviews

      Mixed · Course · 1 - 3 Months

    • N

      New York Institute of Finance

      Supply Chain Finance and Blockchain Technology

      Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain, Cash Flows, Business Metrics, Customer Analysis, Financial Market, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies, Sales Prospecting, Financial Analysis, Financial Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Intermediate · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Management Strategy

      Skills you'll gain: Strategic Sourcing, Demand Planning, Procurement, Supplier Relationship Management, Supply Chain Planning, Operational Efficiency, Supply Chain Management, Operations Management, Presentations, Logistics, Transportation Management, Forecasting, Inventory Management System, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Caltech

      The Science of the Solar System

      Skills you'll gain: Science and Research, Research, Physical Science, Scientific Methods, Life Sciences, Physics, Water Resources, Advanced Mathematics, Chemistry, Environment, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      799 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      R

      Relay Graduate School of Education

      Teaching Character and Creating Positive Classrooms

      Skills you'll gain: Student Engagement, Positivity, Teaching, Education and Training, Classroom Management, Pedagogy, Curriculum Planning, Lesson Planning, Personal Attributes, Working With Children, Course Development, Growth Mindedness, Childhood Education and Development, Optimism, Research, Empowerment, Self-Awareness, Personal Development, Persistence, Rapport Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      943 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Data Science Foundations: Statistical Inference

      Skills you'll gain: Statistical Hypothesis Testing, Probability, Probability & Statistics, Statistical Inference, Statistical Methods, Probability Distribution, Bayesian Statistics, Statistical Modeling, Sampling (Statistics), Statistical Analysis, Data Ethics, Data Science, Quantitative Research, Statistics, Sample Size Determination, Descriptive Statistics, Correlation Analysis

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      322 reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      Northwestern University

      The Importance of Listening

      Skills you'll gain: Real Time Data, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Analytics, Content Strategy, Text Mining, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • É

      École Polytechnique

      Quantum Optics 1 : Single Photons

      Skills you'll gain: Physics, Experimentation, Quantitative Research, Cryptography, Mathematical Modeling, Applied Mathematics, Engineering, Scientific, and Technical Instruments, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      331 reviews

      Mixed · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…575859…306

    In summary, here are 10 of our most popular market research courses

    • Philosophy, Science and Religion: Philosophy and Religion: The University of Edinburgh
    • Search Engine Optimization (SEO) with Squarespace : Coursera Project Network
    • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
    • Developing An Entrepreneurial Mindset: First Step Towards Success : Michigan State University
    • Supply Chain Finance and Blockchain Technology: New York Institute of Finance
    • Supply Chain Management Strategy: Rutgers the State University of New Jersey
    • The Science of the Solar System: Caltech
    • Teaching Character and Creating Positive Classrooms : Relay Graduate School of Education
    • Data Science Foundations: Statistical Inference: University of Colorado Boulder
    • Цифровий маркетинг і електронна комерція від Google: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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