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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • U

      University of Michigan

      Responsible Generative AI

      Skills you'll gain: Generative AI, Governance, Data Management, Compliance Management, Consumer Behaviour, Regulatory Compliance, Business Risk Management, Business Operations, Data Ethics, Automation, Stakeholder Management, Workforce Development, Artificial Intelligence, Technology Strategies, Cost Benefit Analysis, Business Ethics, Labor Relations, Human Resources, Operational Risk, Strategic Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Geneva

      Securing Investment Returns in the Long Run

      Skills you'll gain: Investment Management, Performance Measurement, Portfolio Management, Asset Management, Environmental Social And Corporate Governance (ESG), Performance Analysis, FinTech, Return On Investment, Financial Market, Risk Management, Benchmarking, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Politecnico di Milano

      Archaeoastronomy

      Skills you'll gain: Ancient History, Art History, Architectural Design, Civil and Architectural Engineering, Social Studies, Architecture and Construction, World History, Anthropology, Physical Science, Culture, Cultural Diversity, General Science and Research, Scientific Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Leeds

      Major Engineering Project Performance

      Skills you'll gain: Program Management, Project Portfolio Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Performance Measurement, Timelines, Stakeholder Management, Scheduling, Analysis, Forecasting, Research, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      944 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      356 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Engineering Systems in Motion: Dynamics of Particles and Bodies in 2D Motion

      Skills you'll gain: Mechanics, Mechanical Engineering, Engineering Analysis, Structural Engineering, Torque (Physics), Vibrations, Engineering, Physics, Civil Engineering, Calculus, Applied Mathematics, Mathematical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      742 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      181 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      How to Write a Resume (Project-Centered Course)

      Skills you'll gain: Business Writing, Writing, Concision, Organizational Skills, Personal Development, Adaptability, Keyword Research, Peer Review, Detail Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.9K reviews

      Mixed · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      GPU Programming

      Skills you'll gain: Artificial Neural Networks, Image Analysis, Event-Driven Programming, C and C++, Scalability, Deep Learning, Software Development, Machine Learning Methods, Performance Tuning, Linear Algebra, Distributed Computing, System Programming, Computer Graphics, Computer Hardware, Computer Vision, Numerical Analysis, Computer Architecture, OS Process Management, Data Structures, Performance Testing

      Build toward a degree

      2.7
      Rating, 2.7 out of 5 stars
      ·
      148 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Advanced Algorithms and Complexity

      Skills you'll gain: Algorithms, Network Routing, Network Model, Graph Theory, Operations Research, Theoretical Computer Science, Network Analysis, Data Structures, Computational Thinking, Linear Algebra, Computer Science, Big Data, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      694 reviews

      Advanced · Course · 1 - 3 Months

    • T

      The Hong Kong University of Science and Technology

      Business English: Basics

      Skills you'll gain: Target Audience, Business Analysis, Business Communication, Communication Strategies, Analysis, English Language, Business Writing, Vocabulary, Verbal Communication Skills, Grammar

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Campaigns, Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      188 reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…596061…306

    In summary, here are 10 of our most popular market research courses

    • Responsible Generative AI: University of Michigan
    • Securing Investment Returns in the Long Run: University of Geneva
    • Archaeoastronomy: Politecnico di Milano
    • Major Engineering Project Performance: University of Leeds
    • Introduction to Economic Theories: Erasmus University Rotterdam
    • Engineering Systems in Motion: Dynamics of Particles and Bodies in 2D Motion: Georgia Institute of Technology
    • Customer Understanding and Digital Marketing Channels: Unilever
    • How to Write a Resume (Project-Centered Course): The State University of New York
    • GPU Programming: Johns Hopkins University
    • Advanced Algorithms and Complexity: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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