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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Security Engineer

      Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Cloud Storage, Network Routing, Cloud Security, Virtual Private Networks (VPN)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Presentation, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Stored Procedure, Interactive Data Visualization, Regression Analysis, Data-Driven Decision-Making, Excel Formulas, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Private Equity and Venture Capital

      Skills you'll gain: Private Equity, Business Valuation, Investments, Financial Management, Corporate Finance, Tax Laws, Entrepreneurship, Due Diligence, Tax, Negotiation, Law, Regulation, and Compliance

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.7K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Build Wireframes and Low-Fidelity Prototypes

      Skills you'll gain: Storyboarding, Wireframing, Figma (Design Software), Information Architecture, User Experience Design, User Centered Design, Prototyping, User Interface and User Experience (UI/UX) Design, Mockups, User Flows, Mobile Development, Design Elements And Principles, Data Ethics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      User Experience Research and Design

      Skills you'll gain: UI/UX Research, Qualitative Research, User Experience Design, User Experience, Usability Testing, User Research, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, A/B Testing, Usability, Test Case, Design Thinking, Design, Human Computer Interaction, Research Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      California Institute of the Arts

      UI / UX Design

      Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research, Web Language, User Interface (UI), HTML and CSS, User Flows, Design Elements And Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      The Science of Well-Being

      Skills you'll gain: Growth Mindedness, Optimism, Personal Development, Positive Behavior Support, Goal Setting, Resilience, Self-Motivation, Self-Awareness, Adaptability, Emotional Intelligence, Mental Health, Psychology, Social Skills, Decision Making, Time Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Positive Psychology: Character, Grit and Research Methods

      Skills you'll gain: Science and Research, Research Methodologies, Research Design, Qualitative Research, Critical Thinking, Persistence, Program Evaluation, Experimentation, Data Collection, Statistical Analysis, Analytical Skills, Reliability

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Supervised Machine Learning: Regression and Classification

      Skills you'll gain: Supervised Learning, Jupyter, Scikit Learn (Machine Learning Library), Machine Learning, NumPy, Predictive Modeling, Feature Engineering, Artificial Intelligence, Classification And Regression Tree (CART), Python Programming, Regression Analysis, Unsupervised Learning, Data-Driven Decision-Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Contract Management, Interpersonal Communications, Influencing, Planning, Decision Making, Cultural Sensitivity, Industrial and Organizational Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Generative AI, Data Science, Deep Learning, Business Ethics, Artificial Neural Networks, Business Transformation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47K reviews

      Beginner · Course · 1 - 4 Weeks

    • Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Correlation Analysis, Report Writing, Quantitative Research, Research, Market Analysis, Focus Group, Regression Analysis, Marketing Analytics, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      426 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Preparing for Google Cloud Certification: Cloud Security Engineer: Google Cloud
    • IBM Business Intelligence (BI) Analyst: IBM
    • Private Equity and Venture Capital: Università Bocconi
    • Build Wireframes and Low-Fidelity Prototypes: Google
    • User Experience Research and Design: University of Michigan
    • UI / UX Design: California Institute of the Arts
    • The Science of Well-Being: Yale University
    • Positive Psychology: Character, Grit and Research Methods: University of Pennsylvania
    • Supervised Machine Learning: Regression and Classification : DeepLearning.AI
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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