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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, File Management, Graphic Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      917 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Strategic Decision-Making, Brand Management, Marketing Planning, Branding, Price Negotiation, Marketing Strategies, Retail Management, Data-Driven Decision-Making, Marketing Channel, Product Strategy, Revenue Management, Market Dynamics, Merchandising, Conflict Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      AI for Marketing

      Skills you'll gain: Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Data Ethics, Customer Engagement, MarTech, Customer Acquisition Management, Artificial Intelligence, Marketing Psychology, Content Creation, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Digital Marketing, Customer Relationship Management, Media Buying, Marketing Strategies, Campaign Management, LinkedIn, Facebook, Advertising, Marketing, Content Strategy, Performance Metric, Web Analytics, Marketing Effectiveness, Media Strategy, Performance Analysis, Media Planning, Advertising Campaigns

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Predictive Modeling, Matplotlib, Applied Machine Learning, Data Visualization, Kinesiology, Injury Prevention, Data Analysis, Machine Learning Methods, Analytics, Advanced Analytics, Statistical Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      255 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Meta

      Introducción al marketing en redes sociales

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Persona Development, Marketing Planning, Marketing, Media Strategy, Customer Analysis, Marketing Strategies, Facebook, Instagram, Digital Marketing, Goal Setting, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      839 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Brand Awareness, B2B Sales, Professional Networking, Integrated Marketing Communications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      520 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising, A/B Testing, Key Performance Indicators (KPIs), Target Audience

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Advanced · Course · 1 - 3 Months

    • I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Employee Engagement, Customer Engagement, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Advertising Campaigns, Facebook, Campaign Management, Pinterest, Customer Engagement, Marketing, LinkedIn, Digital Marketing, Brand Awareness, Content Creation, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Branding, Brand Strategy, Marketing Channel, Market Analysis, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Target Audience, Facebook, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Marketing Strategies, Marketing, Social Media Strategy, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      744 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Sports Marketing learners also search

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    1…789…169

    In summary, here are 10 of our most popular sports marketing courses

    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Marketing Mix Implementation: IE Business School
    • AI for Marketing: Emory University
    • Marketing Digital: Universidad Austral
    • Sports Performance Analytics: University of Michigan
    • Introducción al marketing en redes sociales: Meta
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Digital Marketing: Illinois Tech
    • Brand and Product Management: IE Business School
    • Social Media Marketing: Simplilearn

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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