What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I take free Google Ads courses on Coursera?

Yes. You can start learning Google Ad skills on Coursera for free in two ways: Preview the first module of many Google Ads courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in Google Ads, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

What is the Google Ads Search Certification?

The Google Ads Search Certification validates your ability to create and optimize Google Search campaigns. It covers topics like keyword strategy, bidding, and ad performance. You can build related skills through courses like Google Digital Marketing & E-commerce Professional Certificate on Coursera, which includes hands-on practice with Google Ads tools.

Top Google Ads Courses - Learn Google Ads Online

Find the Best Google Ads Course for Your Goals

Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
41K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Coursera Project Network
Google Ads for Beginners
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
4.4
Rating, 4.4 out of 5 stars
5.7K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Create a Google Ads Search Campaign
Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies
4.6
Rating, 4.6 out of 5 stars
709 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Status: AI skills
Google
Google Data Analytics
Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, LinkedIn, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
171K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Google Ads for Beginners: Master Essentials & Fundamentals
Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
4.4
Rating, 4.4 out of 5 stars
10 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Aptly
Google Ads Search Certification Preparation
Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks

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Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics
4.8
Rating, 4.8 out of 5 stars
7.1K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.1K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Status: AI skills
Google
Google UX Design
Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Story, Cross Platform Development, Data Ethics, Usability, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
92K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Aptly
Search Advertising with Google
Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience
4.8
Rating, 4.8 out of 5 stars
28K reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Google
Google AI Essentials
Skills you'll gain: Prompt Engineering, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Process Optimization, Productivity Software, Workforce Development, Digital Transformation, Innovation, Technical Writing, Emerging Technologies, Operational Efficiency, Business Solutions, Machine Learning Software, Data Security, Critical Thinking, Analysis, Data Analysis, Data Quality
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Beginner · Specialization · 1 - 3 Months