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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Press Releases, Marketing, Media Relations, Brand Loyalty, Social Media Marketing, Marketing Strategies, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Marketing Communications, New Business Development, Social Media Marketing, Innovation, Business Strategies, Consumer Behaviour, Strategic Partnership, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      480 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Sport Sponsorship. Let them Play

      Skills you'll gain: Promotional Strategies, Event Management, Stakeholder Management, Proposal Development, Brand Management, Brand Strategy, Strategic Partnership, Business Development, Marketing, Advertising, Business Relationship Management, Customer Engagement, Employee Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Content Marketing, Color Theory, Promotional Strategies, Social Media Content, Target Audience, Marketing Channel, Typography, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Social Media, Graphic and Visual Design, Social Media Strategy, Marketing Strategies, Design, Marketing Planning, Adobe Creative Cloud, Data Integrity, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      711 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Advertising Sales, Contract Negotiation, Client Services, Public Relations, Recruitment, Financial Management, Business Ethics, Financial Planning, Law, Regulation, and Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Communication, Advertising Campaigns

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Y

      Yonsei University

      International Marketing & Cross Industry Growth

      Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Marketing Management, Promotional Strategies, Customer Relationship Management, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Growth Strategies, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Marketing Strategies, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Competitive Analysis, Consumer Behaviour, Business Ethics, Social Sciences, International Relations, Marketing, Marketing Psychology, Environmental Issue, Business, Political Sciences

      4.5
      Rating, 4.5 out of 5 stars
      ·
      333 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Data Presentation, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Management, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Web Analytics and SEO, Persona Development, Market Research, Consumer Behaviour, Customer Insights

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning, Professional Networking, Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

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    1234…169

    In summary, here are 10 of our most popular sports marketing courses

    • Sports Marketing: Northwestern University
    • International Entertainment and Sports Marketing: Yonsei University
    • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
    • Adobe Marketing Specialist: Adobe
    • The Strategy of Content Marketing: University of California, Davis
    • Becoming a Sports Agent: Case Western Reserve University
    • Meta Social Media Marketing: Meta
    • International Marketing & Cross Industry Growth: Yonsei University
    • Business and Marketing Strategies: University of London
    • Digital Marketing: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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