IBM Digital Marketing and Growth Hacking Certificat Professionnel

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IBM Digital Marketing and Growth Hacking Certificat Professionnel

Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed.

Instructeurs : IBM Skills Network Team

Inclus avec Coursera Plus

Série de 7 cours

Obtenez une qualification professionnelle qui traduit votre expertise

niveau Débutant

Expérience recommandée

2 mois

à 8 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Série de 7 cours

Obtenez une qualification professionnelle qui traduit votre expertise

niveau Débutant

Expérience recommandée

2 mois

à 8 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Master the up-to-date practical skills and knowledge that digital marketers use or are required for becoming a growth hacker
Practice concepts and strategies across digital advertising, SEO, content marketing, social media, e-commerce, and email campaigns
Learn how to create, manage, and analyze effective marketing campaigns across major social media platforms, such as Google, LinkedIn, and YouTube
Use GenAI to automate and personalize marketing content, including ad copy, product recommendations, and email promotions

Compétences que vous acquerrez

Catégorie : Search Engine Optimization
Catégorie : Campaign Management
Catégorie : Digital Marketing
Catégorie : Advertising Campaigns
Catégorie : Generative AI
Catégorie : Digital Advertising
Catégorie : Keyword Research
Catégorie : Advertising
Catégorie : Search Engine Marketing
Catégorie : Email Marketing
Catégorie : Marketing Automation
Catégorie : Target Audience

Détails à connaître

Certificat partageable

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Certificat professionnel - 7 séries de cours

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising, search engine optimization (SEO), social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started.

A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email.

This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising. It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate.

You’ll also learn the latest tools used by digital marketers, including Google Adwords, Meta Advertising, Yoast SEO, and more.

Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.

Projet d'apprentissage appliqué

Throughout the program, you’ll complete projects and labs to gain a firm grasp on the required skills commonly used by digital marketers.

Examples of labs and projects included in the program:

Develop advertising campaigns for various social media channels, including Google, Instagram, Facebook, and LinkedIn
Optimize a campaign based on data
Perform influencer marketing selection
Create and optimize rich snippets and schema markups
Build campaigns on Google AdWords
Optimize ecommerce campaigns using Google Shopping
Generate personalized product recommendations
Leverage GenAI tools in digital marketing areas, such as content creation, email marketing, SEO, and social media

The program includes a capstone project that provides a hands-on opportunity to apply your skills in a real-world scenario, guiding you to develop a comprehensive digital and growth hacking marketing strategy.

Introduction to Digital Marketing

COURS 111 heures

Ce que vous apprendrez

Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field

Digital Advertising

COURS 214 heures

Ce que vous apprendrez

Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics

Compétences que vous acquerrez

Catégorie : Business Analysis

Search Engine Optimization and Content Marketing

COURS 312 minutes

Ce que vous apprendrez

Explain the core principles of SEO and its role in digital marketing.
Implement on-page SEO techniques, including keyword research, meta description, page titles, and content optimization.
Develop effective off-page SEO strategies, including link building.
Utilize technical SEO best practices to enhance website performance and indexability.

Compétences que vous acquerrez

Catégorie : Marketing

Catégorie : Decision Making

Social Media Management

COURS 40 minutes

Ce que vous apprendrez

The fundamentals of social media planning, goal setting, and platform selection.
The various types of social media posts such as text, images, videos, stories, and user-generated content (UGC)
Best practices for responding to comments and DMs and fostering brand engagement
Social media management tools for scheduling and monitoring campaigns

Compétences que vous acquerrez

Catégorie : Market Research

Catégorie : Social Media

E-commerce and Email Marketing

COURS 5

Ce que vous apprendrez

Explain the fundamental concepts of e-commerce, including various business models, and emerging opportunities in the ecommerce marketplace.
Explain the core principles and strategic importance of email marketing within the e-commerce ecosystem.
Select the appropriate Email Marketing Service Provider (ESP) for your business needs.
Explain specific growth hacking methods and techniques for ecommerce and email marketing.

Generative AI: Accelerate your Digital Marketing Career

COURS 615 heures

Ce que vous apprendrez

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Compétences que vous acquerrez

Catégorie : Market Research

Capstone Project

COURS 7

Ce que vous apprendrez

Deliver a clear, strategic roadmap showcasing marketing expertise.
Use growth hacking tactics to drive measurable business growth.
Choose effective digital channels for target audience reach.
Apply digital marketing concepts to build a strategic plan for a fictional business.

Instructeurs

IBM Skills Network Team

IBM

75 Cours1 280 163 apprenants

Skill-Up EdTech Team

SkillUp EdTech

82 Cours220 369 apprenants

Rajesh Menon

IBM

3 Cours781 apprenants

Offert par

IBM

SkillUp EdTech

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Foire Aux Questions

This program is self-paced. On average, learners who spend 5–6 hours a week can complete it in approximately 2 months. Those spending 8–10 hours a week can complete it in approximately 2 months.

This professional certificate is ideal for you if you:

Want to start a career in marketing or develop your skills in digital marketing
Are a marketing professional transitioning from traditional marketing to digital marketing
Are an owner of a small business or start-up seeking to manage your digital marketing efforts
Are a freelance writer, blogger, or designer looking to expand your skill set and offer digital marketing services
Are a digital marketer or a consultant looking to expand your skill set and offer digital marketing services
Are a student in marketing, communications, or a related field, keen to start a career in the industry

No college degree or prior experience is required.

The professional certificate equips you with the knowledge and hands-on experience to build job-ready skills in key areas of digital marketing.

You will learn to plan and execute effective paid campaigns through digital advertising and paid media. Additionally, you will be able to optimize SEO best practices, conduct keyword research, and apply content strategies to enhance online visibility.

The program also covers implementing e-commerce and email marketing strategies by optimizing product listings, using insights, and crafting engaging emails.

With generative AI tools and techniques, you can create personalized content and automate marketing campaigns for greater efficiency.

By the end of this course, you will be able to apply these skills to develop a comprehensive digital marketing strategy, including goal setting, budgeting, and audience targeting.

Digital marketing uses online channels such as search engines, social media, email, and websites to promote products, services, or brands. It is crucial in today's digital age because it helps businesses reach a global audience, engage customers in real time, and drive measurable results through data-driven strategies. Effective digital marketing improves brand awareness, generates leads, and increases sales.

A successful digital marketing strategy includes several key components:

·Search Engine Optimization (SEO): Optimizing content to rank higher on search engines.

·Content Marketing: Creating valuable content to attract and engage audiences.

·Social Media Marketing: Promoting brands and interacting with customers on platforms like Facebook, Instagram, and LinkedIn.

·Email Marketing: Sending targeted messages to nurture leads and build customer relationships.

·Paid Advertising (PPC): Running ads on platforms like Google Ads and social media.

·Analytics & Data Measurement: Tracking performance and optimizing campaigns for better results.

To succeed in digital marketing, you need a mix of technical and creative skills, including:

SEO and SEM Knowledge: Understanding how search engines rank content and how to optimize for visibility.
Content Creation and Copywriting: Crafting engaging blog posts, social media content, and ad copy.
Data Analytics: Using tools like Google Analytics to track performance and optimize campaigns.
Social Media Management: Engaging audiences on platforms like LinkedIn, Instagram, and TikTok.
Email Marketing and Automation: Creating effective email campaigns that nurture leads.
Paid Advertising (PPC): Running targeted ads on platforms like Google Ads and Facebook.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.